10 Image Optimization Tips for Your Ecommerce Site in 2024

What is image optimization?

Image optimization is the process of reducing the file size of your images without sacrificing quality, in order to improve website performance and user experience.

Why do we optimize images?

Improved website speed

Optimizing images can help reduce the load time of your website, which is crucial for keeping visitors engaged and improving your search engine rankings.

Better browsing experience

By optimizing images, you can ensure that your website loads quickly and smoothly, providing a better browsing experience for your customers.

Improved search performance

Search engines take into account website speed and user experience when ranking websites, so image optimization can help improve your search performance.

How to optimize images for the web

1. Use concise and direct image names

When saving images, use descriptive and relevant file names that include keywords related to the image content.

2. Optimize your alt attributes carefully

Alt attributes provide alternative text for images when they cannot be displayed, so make sure to include descriptive and relevant keywords.

3. Choose your image dimensions and product angles wisely

A word of caution on larger images

Large images can slow down your website, so choose the right dimensions and angles to showcase your products effectively without compromising load times.

4. Resize your images

Use image editing tools to resize your images to the exact dimensions needed for your website, rather than relying on HTML or CSS to resize them.

5. Choose the right image format

Depending on the image content, choose the most suitable format such as JPEG, PNG, or WebP to balance quality and file size.

6. Optimize your thumbnails

Thumbnails are often overlooked, but optimizing them is crucial for faster page loading and a better user experience.

7. Use image sitemaps

Create an image sitemap to help search engines discover and index your images, improving their visibility in search results.

8. Beware of decorative images

Avoid using unnecessary decorative images that add no value to your website, as they can increase load times without benefitting the user experience.

9. Use caution when using content delivery networks (CDNs)

While CDNs can improve website speed, they can also affect image optimization if not configured correctly, so use them cautiously.

10. Test your images

Regularly test the performance of your images using tools like Google PageSpeed Insights to identify and fix any issues.

Image optimization tools

AVADA SEO:Image Optimizer

This tool helps you optimize images in bulk, automatically compressing and resizing them to improve website speed.

TinyIMG SEO, Speed & Image Optimizer

With this tool, you can optimize images and improve website speed, as well as add structured data to your images for better search performance.


TinyPNG is a popular tool for compressing PNG and JPEG images without losing quality, helping to reduce file sizes and improve website performance.

Keep photos functional with image optimization

By optimizing your images, you can ensure that they remain functional and impactful on your ecommerce site, without compromising website speed or user experience.

Image optimization FAQ

What does image optimization mean?

Image optimization refers to the process of reducing the file size of images without sacrificing quality, to improve website speed and user experience.

What are the benefits of optimizing images?

Optimizing images can lead to improved website speed, better browsing experience, and enhanced search performance, ultimately leading to higher conversions and revenue.

What are image optimization techniques?

Image optimization techniques include using concise image names, optimizing alt attributes, choosing the right dimensions and format, resizing images, and using image sitemaps, among others.

What is the best image optimizer?

The best image optimizer depends on your specific needs, but popular tools include AVADA SEO:Image Optimizer, TinyIMG SEO, Speed & Image Optimizer, and TinyPNG.