10 Proven Ways to Increase Ecommerce Sales with Live Chat – 2024 Update

Live chat has become an essential tool for ecommerce businesses looking to increase sales and provide excellent customer service. In this article, we will explore 10 proven ways to leverage live chat to boost your ecommerce sales in 2024.

1. Staff your peak traffic windows

One of the most effective ways to increase ecommerce sales with live chat is to ensure that you have sufficient staff available to handle customer inquiries during peak traffic windows. Use analytics to identify when your website experiences the highest levels of traffic, and schedule your live chat support accordingly.

2. Control who sees your chatbox

Not all website visitors may benefit from or be interested in live chat. Consider using targeting rules to control who sees your chatbox, such as visitors who have spent a certain amount of time on your site or who have added items to their cart but not completed a purchase.

3. Emphasize quality over quantity

Instead of aiming to handle as many live chat conversations as possible, focus on providing high-quality, personalized support to each customer. This approach can lead to higher conversion rates and repeat business.

4. Track feedback to improve your store

Use live chat as a tool to gather feedback from customers about their shopping experience. This information can be invaluable for identifying areas of improvement in your ecommerce store and making necessary adjustments to increase sales.

5. From conversation to conversion

Encourage your live chat agents to actively guide customers towards making a purchase. Provide them with the necessary training and resources to effectively upsell or cross-sell products during live chat interactions.

6. Ecommerce live chat FAQ

What is the best live chat for ecommerce?

There are several live chat platforms specifically designed for ecommerce, such as LiveChat, Zendesk Chat, and Intercom. Consider the features and integrations that best suit your ecommerce needs.

How do I add live chat to my website using HTML?

Adding live chat to your website using HTML can be relatively simple, depending on the live chat platform you choose. Most live chat providers offer easy-to-install HTML code snippets that can be added to your website’s header or footer. Alternatively, you can use a plugin or integration if you’re using a popular ecommerce platform like Shopify or WooCommerce.


Live chat is a powerful tool for increasing ecommerce sales, providing immediate support, and building strong customer relationships. By implementing the 10 proven strategies outlined in this article, you can leverage live chat to drive sales and grow your ecommerce business in 2024 and beyond.