4 Ecommerce Conversion Killers Hurting Your Sales: How to Fix Them in 2024

Problem: Low-quality photographs

One of the biggest conversion killers for ecommerce shops is having low-quality photographs of your products. When potential customers can’t see the details of what they’re buying, they are less likely to make a purchase.

Invest in professional product photography or high-quality equipment to ensure your images are clear and visually appealing. Use multiple angles and close-up shots to showcase the product from all angles. This will help build trust and confidence in your products.

Here’s the solution

  • Hire a professional photographer
  • Invest in high-quality camera equipment
  • Showcase multiple angles of the product

Problem: Weak product descriptions

Another common conversion killer is weak product descriptions. If your product descriptions are vague or lack important details, customers may feel uncertain about making a purchase.

Write compelling and detailed product descriptions that highlight the features and benefits of the product. Use persuasive language to convince customers why they need the product and how it will improve their lives.

Here’s the solution

  • Write detailed and compelling product descriptions
  • Highlight the benefits and features of the product
  • Use persuasive language to convince customers

Problem: Your online store is badly-designed

If your online store is poorly designed, it can significantly impact your conversion rate. Customers want a seamless and user-friendly experience when shopping online. If your website is difficult to navigate or lacks a clear Call-to-Action, customers may abandon their carts.

Invest in a professional web designer to create a visually appealing and user-friendly website. Ensure that your website is easy to navigate and has clear CTA buttons that guide customers towards making a purchase.

Here’s the solution

  • Hire a professional web designer
  • Create a visually appealing and user-friendly website
  • Ensure clear Call-to-Action buttons

Problem: You haven’t established trust

Establishing trust with your customers is crucial for ecommerce conversions. If customers don’t trust your brand, they are unlikely to make a purchase. Lack of trust can stem from various factors such as poor customer reviews, lack of security measures, or a lack of brand credibility.

Invest in building trust with your customers through customer reviews, trust badges, secure payment options, and clear contact information. Highlight positive customer reviews and testimonials to instill confidence in your brand.

Here’s the solution

  • Display customer reviews and testimonials
  • Use trust badges and secure payment options
  • Provide clear contact information

Conclusion

By addressing these ecommerce conversion killers, you can significantly improve your sales and boost your conversion rate. Invest in high-quality photography, compelling product descriptions, a well-designed website, and trust-building measures to create a seamless and trustworthy shopping experience for your customers.

Ecommerce Conversion FAQ

What is e commerce conversion?

Ecommerce conversion refers to the percentage of website visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form.

What is a good conversion rate for ecommerce?

A good conversion rate for ecommerce can vary depending on the industry and the type of products being sold. However, on average, a conversion rate of 2-3% is considered to be good for ecommerce.

What is a good conversion rate 2022?

In 2022, a good conversion rate for ecommerce is still around 2-3%, but it’s important to continually strive for improvement and optimize your website for higher conversions.