What is a brand video?
A brand video is a marketing tool used by ecommerce shops to showcase their brand, products, and values through visual storytelling. It is a powerful way to connect with potential customers and build brand awareness.
What makes a strong brand video?
Strong visuals
A strong brand video should have visually captivating elements that engage the audience and leave a lasting impression. This can include high-quality footage, stunning graphics, and eye-catching animations.
Clear objective
A strong brand video should have a clear objective or message that it aims to convey to the viewers. Whether it’s showcasing a new product, telling the brand’s story, or promoting a specific campaign, the video should have a focused purpose.
Compelling story
A strong brand video should tell a compelling story that resonates with the audience. This can be achieved through emotional storytelling, relatable characters, or a narrative that captures the viewer’s attention.
Humor
Using humor in a brand video can make it memorable and shareable. Humorous elements can help in creating an emotional connection with the audience and make the brand more relatable.
5 effective ecommerce brand video examples
1. Belstaff
Belstaff’s brand video “Built for Life” showcases the brand’s heritage, craftsmanship, and adventurous spirit. With stunning visuals and a compelling story, the video effectively captures the essence of the brand and its products.
2. Cowboy Bikes
Cowboy Bikes’ brand video “The Joy of Riding” effectively conveys the brand’s mission to make urban commuting more enjoyable and sustainable. The video features strong visuals of the product in action and highlights the benefits of using their electric bikes.
3. Verve Coffee Roasters
Verve Coffee Roasters’ brand video “Farmlevel” takes viewers on a journey to the coffee farms where the brand sources its beans. The video effectively tells the story of the brand’s commitment to quality and sustainability, while also showcasing the people behind the product.
4. Who Gives a Crap
Who Gives a Crap’s brand video “The Story of Who Gives a Crap” uses humor to highlight the brand’s mission to provide eco-friendly toilet paper and donate a portion of their profits to improve sanitation in developing countries. The video effectively communicates the brand’s values while entertaining the audience.
5. UNTUCKit
UNTUCKit’s brand video “The Perfect Shirt for Every Body” effectively showcases the brand’s unique selling proposition of providing shirts designed to be worn untucked. The video features relatable characters and a clear demonstration of the product, making it compelling for potential customers.
Brand video FAQ
How do you make a brand video?
To make a brand video, it’s important to start with a clear objective and a compelling story that aligns with the brand’s values and target audience. This can involve scripting, storyboarding, filming, and editing to bring the vision to life.
What is the difference between a brand video and a corporate video?
A brand video is focused on showcasing the brand’s identity, products, and values through visual storytelling, while a corporate video is more focused on communicating a company’s mission, vision, and achievements to stakeholders and investors.
Why do brands use brand videos?
Brands use brand videos to build brand awareness, connect with potential customers on an emotional level, differentiate themselves from competitors, and showcase their products and values in a compelling way. Brand videos can also be highly shareable and have the potential to go viral, increasing the brand’s reach and engagement.