5 New Automated Features in Google Ads for 2024

Smart campaigns for small business

Google Ads has recently introduced smart campaigns specifically designed for small businesses. These campaigns are fully automated, allowing small business owners to easily set up and manage their ads without the need for extensive knowledge of Google Ads.

Universal app campaigns

Another new feature in Google Ads is the universal app campaigns. This feature allows app developers to promote their apps across Google’s top properties, including Search, Play, YouTube, and the Google Display Network. With universal app campaigns, app developers can reach a wider audience and drive more app installs.

Goal-optimized Shopping campaigns

Google Ads now offers goal-optimized Shopping campaigns, which are fully automated campaigns designed to drive more sales and increase conversion rates. With this new feature, ecommerce shops can set specific goals for their campaigns, and Google Ads will automatically optimize the campaigns to achieve those goals.

What is automated

These new features in Google Ads are designed to automate various aspects of advertising, including campaign setup, ad optimization, and bidding. This automation allows advertisers to save time and resources, while still achieving their advertising goals.

What still needs to be done manually

While these new features automate many aspects of advertising, there are still some tasks that need to be done manually, such as creating ad creatives, writing ad copy, and setting campaign budgets. However, with the new automated features, advertisers can focus more on the creative aspect of advertising, while leaving the technical aspects to Google Ads.

Automated bidding

Google Ads now offers automated bidding strategies that use machine learning to optimize bids for every auction. This feature allows advertisers to automatically adjust their bids based on various factors, such as device, location, and time of day, to maximize their return on investment.

Dynamic Search Ads

Dynamic Search Ads is another new feature in Google Ads that automatically generates ad headlines and landing pages based on the content of the advertiser’s website. This feature allows advertisers to reach customers with relevant ads, even if they haven’t created specific keywords or ads for those searches.

Conclusion

These new automated features in Google Ads for 2024 are designed to make advertising easier and more effective for ecommerce shops. By taking advantage of these features, advertisers can save time and resources, while still achieving their advertising goals. With the increasing automation in Google Ads, advertisers can focus more on the creative aspect of advertising, while leaving the technical aspects to Google Ads’ powerful algorithms.