6 Newsletter Examples: Why They Work and What You Can Learn (2024)

What is a newsletter?

A newsletter is a regularly distributed publication that is generally about one main topic of interest to its subscribers. In the context of ecommerce, newsletters are often used to keep customers informed about new products, promotions, and company news.

Benefits of using newsletters for ecommerce businesses

Newsletters can be a powerful tool for ecommerce businesses for several reasons:

  • They can drive traffic to your website
  • They can help build customer loyalty
  • They can increase sales through promotions and special offers
  • They can provide valuable insights into customer behavior through analytics

11 ecommerce newsletter ideas

When it comes to creating content for your ecommerce newsletter, the possibilities are endless. Here are 11 ideas to get you started:

  • New product launches
  • Customer testimonials
  • How-to guides or tutorials
  • Behind-the-scenes looks at your business
  • Seasonal promotions or sales
  • Industry news and trends
  • Exclusive discounts for subscribers
  • Staff picks or recommendations
  • Customer spotlights or success stories
  • Company updates and announcements
  • Curated content from your blog or social media

6 examples of ecommerce newsletters

1. ARQ

ARQ’s newsletter stands out for its clean, minimalist design and compelling photography. They often feature new product launches and exclusive promotions, creating a sense of exclusivity for their subscribers.

2. Noise Pop

Noise Pop’s newsletter is a great example of how to use storytelling to engage customers. They often highlight the stories behind their products and the people who make them, creating a personal connection with their audience.

3. People I’ve Loved

People I’ve Loved’s newsletter is characterized by its quirky, fun tone and unique illustrations. They often include special discounts and promotions, as well as updates on upcoming events and collaborations.

4. Diaspora Co.

Diaspora Co.’s newsletter is known for its educational content about spices and cooking, as well as updates on their sourcing and sustainability efforts. They provide valuable information to their subscribers while also promoting their products.

5. Maude

Maude’s newsletter is notable for its bold, eye-catching design and focus on inclusive, body-positive messaging. They often feature customer testimonials and product spotlights, as well as informative articles on sexual wellness.

6. Huckberry

Huckberry’s newsletter is a masterclass in using lifestyle content to drive sales. They curate a wide range of articles, product features, and outdoor adventure stories that appeal to their target audience, creating a sense of community and shared values.

5 tips for creating a successful newsletter

When creating your ecommerce newsletter, keep these tips in mind:

  1. Identify your target audience
  2. Choose a format and frequency
  3. Craft a compelling subject line
  4. Create relevant, quality content
  5. Incorporate calls to action

Newsletter examples FAQ

What should you put in your first newsletter?

Your first newsletter should introduce your brand, provide a brief overview of what subscribers can expect in future newsletters, and offer an incentive for signing up, such as a discount or free gift.

What are 6 elements of an effective newsletter?

An effective newsletter should have a clear purpose, engaging content, a visually appealing design, a strong call to action, personalization, and a way for subscribers to easily share or forward the newsletter.

What are common mistakes to avoid when writing a newsletter?

Common mistakes to avoid include sending too many newsletters, using generic or spammy subject lines, neglecting mobile optimization, and not providing valuable, relevant content to your subscribers.