7 Key Roles for Building a Successful Ecommerce Marketing Team in 2024

7 Key Roles for Building a Successful Ecommerce Marketing Team in 2024

In the ever-evolving world of ecommerce, having a strong marketing team is crucial to success. As we move into 2024, the roles within an ecommerce marketing team are becoming increasingly specialized and diverse. Here are 7 key roles that will be essential for building a successful ecommerce marketing team in 2024.

How does an advertising agency work?

Before diving into the specific roles of an ecommerce marketing team, it’s important to understand how an advertising agency operates. An advertising agency is a specialized firm that creates, plans, and manages advertising and marketing strategies for its clients. They often have a variety of roles that work together to create successful campaigns.

Types of advertising agency roles

Within an advertising agency, there are several key roles that are essential to the success of any marketing campaign. These roles include account management, business development, creative, media, operations, strategy, and technology & analytics. Let’s take a closer look at each of these roles and how they apply to building a successful ecommerce marketing team in 2024.

Account management

Account managers are responsible for building and maintaining relationships with clients. They act as the liaison between the client and the agency, ensuring that the client’s needs are met and that projects are completed on time and within budget.

Business development

Business development professionals are focused on identifying new business opportunities and building relationships with potential clients. They are responsible for bringing in new business and expanding the agency’s client base.


The creative team is responsible for developing the visual and written content for advertising campaigns. This can include anything from graphic design and copywriting to video production and social media content creation.


The media team is responsible for planning and executing advertising campaigns across various channels, including digital, print, and broadcast. They work closely with the creative team to ensure that the right message is reaching the right audience.


The operations team is responsible for the day-to-day functioning of the agency. This can include everything from managing budgets and scheduling resources to overseeing project management and workflow processes.


The strategy team is responsible for developing the overall marketing strategy for clients. This can include market research, consumer insights, and campaign planning to ensure that the client’s goals are met.

Technology & analytics

The technology and analytics team is responsible for leveraging data and technology to drive marketing performance. This can include anything from analyzing campaign results to implementing new marketing technologies.

How do you find the ideal role in advertising?

With so many different roles within an advertising agency, it can be overwhelming to determine which role is the right fit for you. Here are some tips for finding the ideal role in advertising:

Determine your skillset

Take stock of your strengths and weaknesses to determine which roles align with your skillset. Are you more creative or analytical? Do you excel at client relationships or business development?

Determine the needed experience

Consider the experience and qualifications needed for each role. Some roles may require specific degrees or certifications, while others may value practical experience over formal education.

Try things out

If you’re unsure which role is the best fit for you, consider trying out different roles through internships or freelance work. This can give you a taste of the day-to-day responsibilities of each role.


Once you’ve narrowed down your options, start applying for roles that align with your skills and interests. Don’t be afraid to take on entry-level positions to gain valuable experience and work your way up in the industry.

Building a successful ecommerce marketing team in 2024 will require a diverse and specialized set of skills. By understanding the key roles within an advertising agency and finding the right fit for your own skills and interests, you can contribute to the success of your team and your ecommerce business.