7 Proven Link-Building Strategies to Boost Your Ecommerce SEO in 2024

What is link building, and why is it important?

Link building is the process of acquiring hyperlinks from other websites to your own. It is a crucial aspect of search engine optimization (SEO) as search engines use links to determine the authority and relevance of a website. The more quality links a website has, the higher it is likely to rank in search engine results pages (SERPs).

What is a link-building service?

A link-building service is a company or platform that specializes in helping websites acquire high-quality backlinks through various strategies such as outreach, content creation, and digital PR. These services can help ecommerce shops improve their SEO and increase their organic traffic and sales.

The 7 best link-building services to help improve search rankings

1) Reputable link-building company

A reputable link-building company can help ecommerce shops acquire high-quality backlinks from authoritative websites within their industry. These companies often have established relationships with webmasters and can secure valuable placements for their clients.

2) Outreach platform

An outreach platform allows ecommerce shops to connect with relevant websites and bloggers to request backlinks. These platforms often provide tools and templates to streamline the outreach process and increase the chances of securing valuable links.

3) HARO (Help a Reporter Out)

HARO is a platform that connects journalists and bloggers with expert sources for their stories. Ecommerce shops can use HARO to respond to relevant queries and secure backlinks from high-authority publications.

4) Citation building service

A citation building service can help ecommerce shops establish a strong online presence by listing their business information on reputable directories and websites. These citations not only provide valuable backlinks but also improve the shop’s visibility in local search results.

5) Facebook & Slack groups

Joining industry-specific Facebook and Slack groups can provide ecommerce shop owners with opportunities to network with other professionals and potentially secure backlinks through collaboration and sharing relevant content.

6) Podcast booking service

Appearing as a guest on relevant podcasts can not only help ecommerce shops reach a new audience but also provide valuable backlinks from podcast show notes and websites.

7) Digital PR

Digital PR involves creating and distributing newsworthy content to secure backlinks from authoritative publications and websites. Ecommerce shops can work with digital PR agencies to craft compelling stories and secure valuable placements.

Link-building services to avoid

While link building is important for SEO, there are certain practices and services that ecommerce shops should avoid. These include buying links, participating in link schemes, and using automated link-building tools. These tactics can lead to penalties from search engines and harm the shop’s online visibility.

Be careful investing in link building

When investing in link-building services, it’s important for ecommerce shops to thoroughly research and vet potential providers. They should look for transparency, proven results, and a focus on quality over quantity when it comes to backlinks. Additionally, shop owners should prioritize building relationships with relevant websites and influencers in their industry to naturally acquire valuable backlinks over time.

With these proven link-building strategies, ecommerce shops can boost their SEO and improve their search rankings in 2024, leading to increased organic traffic and sales.