In April, Google began recommending brands for select queries.
The queries tend to be generic shopping queries. Now, Google seems to have added “stores” and “types” to the brand recommendations. Here is a search query for [cameras] showing the new brands, stores and types refinements: This also works for [diamonds], [gps], [basketball], [netbooks and many more.
What does this mean for ecommerce shops?
For ecommerce shops, this update means that they now have the opportunity to appear under the “stores” and “types” refinements for relevant search queries. This can potentially increase visibility and traffic to their online stores.
How can ecommerce shops optimize for this update?
1. Ensure that your product information is up-to-date and accurate. This includes details such as product types, categories, and brands.
2. Utilize relevant keywords in your product descriptions and metadata to increase the chances of appearing under the “stores” and “types” refinements.
3. Optimize your website for mobile to cater to the increasing number of users who shop on their smartphones.
What are the benefits of appearing under “stores” and “types” refinements?
1. Increased visibility: Appearing under these refinements can help ecommerce shops reach a larger audience who are specifically looking for certain types of products or specific brands.
2. Higher conversion rates: Users who are presented with relevant “stores” and “types” refinements are more likely to make a purchase, as they are already in the mindset of finding a specific type of product or brand.
3. Competitive advantage: Being featured under these refinements can give ecommerce shops a competitive edge over others in the same industry.
How can ecommerce shops track the impact of this update?
1. Monitor website traffic and search queries to see if there is an increase in visits and clicks from the “stores” and “types” refinements.
2. Use Google Analytics to track conversions and see if there is a positive impact on sales from users who land on the website through these refinements.
3. Stay updated with Google’s algorithm changes and search trends to adapt and optimize accordingly.
Conclusion
The addition of “stores” and “types” to Google’s brand refinements presents a new opportunity for ecommerce shops to increase visibility and attract relevant traffic. By optimizing product information, utilizing relevant keywords, and tracking the impact of this update, ecommerce shops can leverage this change to drive growth and maximize their marketing efforts.