What is a LinkedIn summary?
A LinkedIn summary is a brief overview of your professional background, skills, and accomplishments. It is your opportunity to introduce yourself to potential connections and employers, and to make a strong first impression.
Why you need a LinkedIn summary
Tell your story
A well-crafted LinkedIn summary allows you to tell your professional story in a concise and engaging way. It gives people a sense of who you are and what you have to offer.
Show up in search results
Having a detailed LinkedIn summary can help improve your visibility in search results, making it easier for potential employers or clients to find you.
Make a career change
If you are looking to transition into a new role or industry, a well-written LinkedIn summary can help you highlight transferable skills and make a case for why you are a good fit for the new opportunity.
Find community
Your LinkedIn summary can also help you connect with like-minded professionals and build a strong network within your industry.
Generate business leads
For ecommerce professionals, a compelling LinkedIn summary can also be a valuable tool for generating business leads and attracting potential customers.
How to write an effective LinkedIn summary
1. Add a summary
Make sure to include a summary section on your LinkedIn profile, and use it to your advantage.
2. Start with a hook
Grab the reader’s attention right from the start. Use a compelling opening sentence to draw them in and make them want to learn more.
3. Get specific
Instead of using generic language, be specific about your skills, achievements, and experiences. Use concrete examples to demonstrate your expertise.
4. Show your passion
Let your enthusiasm for your work shine through in your summary. Share why you are passionate about what you do and what drives you to succeed.
5. Emphasize your skills
Highlight the key skills and strengths that set you apart as an ecommerce professional. This could include expertise in digital marketing, customer acquisition, or product development.
6. Blend personal and business
Find a balance between personal and professional details in your summary. Share enough personal information to make a connection, but keep the focus on your professional identity.
7. Close with a call to action
End your summary with a clear call to action, whether it’s inviting people to connect with you, visit your website, or learn more about your ecommerce business.
LinkedIn summary examples
Brian Burke, founder at RenewedMacs and Other World Computing
[Summary Example Here]
Jon Sakoda, founder at Decibel Partners
[Summary Example Here]
Neil Hoyne, chief strategist at Google
[Summary Example Here]
Gillian Gallant, CEO at Paper Shoot Camera
[Summary Example Here]
Nancy Twine, founder and CEO at Briogeo
[Summary Example Here]
Heidi Zak, co-founder and CEO at ThirdLove
[Summary Example Here]
Melanie Masarin, founder and CEO at Ghia
[Summary Example Here]
Danny Taing, founder and CEO at Bokksu
[Summary Example Here]
Alex Ikonn, co-founder at Intelligent Change
[Summary Example Here]
Jeremiah Curvers, co-founder and CEO at Polysleep
[Summary Example Here]
LinkedIn summary examples FAQ
How do you add a summary on LinkedIn?
To add a summary on LinkedIn, go to your profile, click on the “Add profile section” button, and select “Summary” from the dropdown menu.
Should I write my LinkedIn summary in the first or third person?
It’s generally recommended to write your LinkedIn summary in the first person, as it feels more personal and allows you to speak directly to the reader.
Should I mention my current job in my LinkedIn summary?
Yes, it’s a good idea to mention your current job and briefly describe your role and responsibilities. This can help people understand your current professional status.
How can I make my LinkedIn summary stand out?
To make your LinkedIn summary stand out, focus on what makes you unique and emphasize the value you can bring to potential connections or employers. Use specific examples and language that reflects your personality.
Should I update my LinkedIn summary over time?
Yes, it’s a good practice to update your LinkedIn summary periodically to reflect any changes in your career, skills, or professional goals. This will ensure that your profile remains relevant and up to date.