AdWords Shopping Ads Enhancements: A Roundup 2024

AdWords Shopping Ads Enhancements: A Roundup 2024

As an ecommerce shop owner, you know the importance of staying ahead of the curve when it comes to marketing and growth. With the constant evolution of technology and online shopping trends, it’s crucial to keep up with the latest enhancements to AdWords Shopping Ads. In this article, we’ll take a look at some of the most compelling and helpful enhancements for 2024 that will help you sell more and sell more profitably.

Find Products You Should Sell

1. Shopping Insights

Shopping Insights is a powerful tool that provides valuable data on trending products, popular brands, and consumer interests. By leveraging this data, you can identify new opportunities for product offerings and tailor your marketing strategies to meet consumer demand.

2. Assortment Report

The Assortment Report allows you to compare your product offerings with those of your competitors. This insight can help you identify gaps in your product range, as well as areas where you can differentiate yourself from the competition.

Simplify Creating Merchant Feeds

3. Google Merchant Center Add-On For Sheets

This new add-on for Google Sheets makes it easier than ever to create and manage your product feeds. With a seamless integration between Google Sheets and the Merchant Center, you can quickly and efficiently update your product inventory and keep your listings up to date.

4. Online Product Inventory Update Feed

This feature allows you to automatically update your product inventory in real-time, ensuring that your ads reflect the most accurate information about product availability. This can help you avoid advertising products that are out of stock and improve the overall shopping experience for your customers.

5. Automated Product Group Creation

Automated Product Group Creation simplifies the process of organizing your products into relevant groups, making it easier to manage bids and track performance for different product categories.

Sell More

6. Find More Clicks With The Click Share Column

The Click Share column provides insights into the percentage of clicks your ads received compared to the total number of clicks they were eligible to receive. By identifying opportunities to increase your click share, you can drive more traffic to your site and ultimately sell more products.

7. Utilize YouTube Shopping Ads

YouTube Shopping Ads allow you to showcase your products to a wide audience of potential customers. By leveraging the power of video advertising, you can engage shoppers in a visually compelling way and drive more sales for your ecommerce shop.

Sell More Profitably

8. Flexible Bid Strategies For Shopping Ads

With flexible bid strategies, you can optimize your bidding based on your specific goals, whether it’s maximizing clicks, targeting a specific return on ad spend, or focusing on conversion value. This allows you to tailor your bidding approach to meet your profitability objectives.

9. Remarketing Lists For Shopping Ads

Remarketing Lists for Shopping Ads enable you to re-engage with shoppers who have previously visited your site or shown interest in specific products. By targeting these high-intent shoppers with relevant ads, you can increase your chances of driving repeat purchases and maximizing the profitability of your ad campaigns.

10. Automated Extensions For Shopping Ads

Automated Extensions for Shopping Ads provide additional information about your products, such as pricing and availability, directly within your ads. By enriching your ad listings with relevant details, you can improve the overall shopping experience for potential customers and drive more profitable conversions.

11. Bid Simulator

The Bid Simulator tool allows you to estimate the impact of different bid amounts on your ad performance. By testing various bidding scenarios, you can make more informed decisions about how to allocate your budget and maximize the profitability of your Shopping Ads.

Tips And Tricks

Keep Product Groups Synced With Your Merchant Feed

It’s essential to regularly review and update your product groups to ensure they accurately reflect the products in your Merchant Feed. This will help you maintain relevance and control over your ad performance.

Roll Up Data To Make Better Decisions

By aggregating and analyzing data across your product groups, you can gain valuable insights into overall performance trends and identify opportunities for improvement. This can help you make more informed decisions about how to allocate your resources and optimize your ad campaigns.

Set Hourly Bid Modifiers For Shopping

Hourly bid modifiers allow you to adjust your bids based on the time of day, helping you target peak shopping periods and maximize the effectiveness of your ad spend.


As an ecommerce shop owner, staying on top of the latest AdWords Shopping Ads enhancements is crucial for driving growth and maximizing the profitability of your ad campaigns. By leveraging new features and tools, such as Shopping Insights, Automated Product Group Creation, and Flexible Bid Strategies, you can find new products to sell, simplify the creation of your Merchant Feeds, sell more, and sell more profitably. Additionally, by utilizing tips and tricks such as setting hourly bid modifiers and rolling up data to make better decisions, you can ensure that your ad campaigns are always optimized for success. Ultimately, by taking advantage of these enhancements and strategies, you can stay competitive in the ever-evolving landscape of ecommerce and drive continued growth for your online shop.