Avoid These Three Common Paid Search Optimizations That Could Hurt Your Ecommerce Shop

When it comes to paid search optimization for ecommerce shops, it’s important to tread carefully. While it’s essential to continually optimize your campaigns, there are a few common mistakes that can actually hurt your ecommerce shop in the long run. In this article, we’ll discuss three common paid search optimizations that you should avoid at all costs.

Bid increases in budget-restricted campaigns

One of the most common mistakes that ecommerce shop owners make is increasing their bids in budget-restricted campaigns. While it may seem logical to increase your bids in order to increase your visibility and drive more traffic to your site, this can actually backfire if your budget is limited. Instead of increasing your bids, focus on optimizing your keywords and ad copy to improve your quality score and maximize your budget.

Limiting paid search campaigns to only target RLSA or Customer Match lists

Another common mistake is limiting your paid search campaigns to only target RLSA (Remarketing Lists for Search Ads) or Customer Match lists. While these targeting options can be effective for reaching a specific audience, it’s important to remember that they shouldn’t be the only targeting method you use. By limiting your campaigns to only target these lists, you could be missing out on potential customers who may not be on your remarketing or customer match lists.

Deleting/pausing keywords and Google Shopping product targets that aren’t performing well

It’s natural to want to delete or pause keywords and Google Shopping product targets that aren’t performing well. However, this can actually hurt your ecommerce shop in the long run. Instead of immediately deleting or pausing underperforming keywords and product targets, take the time to analyze and optimize them. It’s possible that with some tweaks to your ad copy or landing page, these underperforming targets could become valuable assets to your paid search campaigns.

Don’t accidentally kill your paid search campaigns

In conclusion, it’s important to approach paid search optimization for your ecommerce shop with caution. While it’s essential to continually optimize your campaigns, it’s equally important to avoid common mistakes that could actually hurt your shop in the long run. By avoiding bid increases in budget-restricted campaigns, limiting campaigns to only target RLSA or Customer Match lists, and immediately deleting or pausing underperforming keywords and product targets, you can ensure that your paid search campaigns continue to drive valuable traffic and conversions to your ecommerce shop.