Avoiding Common Shopify SEO Mistakes in 2024

When it comes to running a successful ecommerce shop on Shopify, having a strong understanding of SEO is crucial. However, there are common mistakes that many shop owners make that can hinder their efforts to rank higher in search engine results. In this article, we’ll explore some of the most common Shopify SEO mistakes and provide actionable tips on how to avoid them in 2024.

No control over your robots.txt file

One of the most common Shopify SEO mistakes is not having control over your robots.txt file. This file tells search engines which pages and files on your site to crawl and index. Without proper control over your robots.txt file, you could be inadvertently blocking important pages from being indexed, which can negatively impact your search rankings.

To avoid this mistake, make sure to regularly review and update your robots.txt file to ensure that all of your important pages are being crawled and indexed by search engines. You can use the “robots.txt Tester” tool in Google Search Console to check for any issues and make necessary adjustments.

Low rankings on brand search results

Another common Shopify SEO mistake is having low rankings on brand search results. When potential customers search for your brand name, your website should be the first result that appears. If your site is not ranking highly for branded searches, it could be due to a lack of optimization for your brand name.

To avoid this mistake, make sure to optimize your website for your brand name by including it in your page titles, meta descriptions, and header tags. Additionally, create high-quality and authoritative backlinks to your site using your brand name as the anchor text. This will help improve your rankings for branded searches and drive more targeted traffic to your site.

Improper keyword mapping

Proper keyword mapping is essential for effective Shopify SEO, but many shop owners make the mistake of improper keyword mapping. This means that they are not strategically assigning relevant keywords to specific pages on their site, which can result in a lack of targeted traffic and lower search rankings.

To avoid this mistake, conduct thorough keyword research to identify the most relevant and high-performing keywords for your ecommerce shop. Once you have identified your target keywords, map them to specific pages on your site based on their relevance and search intent. This will help ensure that each page is optimized for the right keywords, leading to improved search rankings and increased organic traffic.


Avoiding common Shopify SEO mistakes is essential for the success of your ecommerce shop in 2024. By taking proactive steps to address issues such as robots.txt control, brand search rankings, and keyword mapping, you can improve your site’s visibility in search engine results and drive more targeted traffic to your online store. Keep these tips in mind as you continue to optimize your Shopify site for SEO, and you’ll be on your way to achieving sustainable growth and success in the competitive ecommerce landscape.