Bing Ads Shopping Campaigns Now In Beta

Are you looking for new ways to expand your ecommerce shop’s reach and increase sales? Bing Ads has just announced the beta release of their new Shopping Campaigns feature, which could be a game-changer for your online store. In this article, we’ll explore what Bing Ads Shopping Campaigns are, how they work, and how you can take advantage of this exciting new opportunity to grow your business.

What are Bing Ads Shopping Campaigns?

Bing Ads Shopping Campaigns are a new feature that allows ecommerce shops to promote their products in the Bing search results. This means that when potential customers search for products related to what you sell, your items could appear prominently in the search results, increasing the likelihood of a click and potential sale.

How do Bing Ads Shopping Campaigns work?

With Shopping Campaigns, you can upload a product feed to Bing Ads, which includes information about your products such as title, description, price, and image. Bing Ads will then use this information to match your products to relevant search queries and display them in the search results as Product Ads.

Why should you consider using Bing Ads Shopping Campaigns?

There are several compelling reasons to consider using Bing Ads Shopping Campaigns for your ecommerce shop. Firstly, with the beta release, you have the opportunity to be an early adopter and gain a competitive advantage over other online retailers. Additionally, Bing Ads Shopping Campaigns have the potential to increase your visibility and drive more qualified traffic to your website, ultimately leading to more sales and revenue.

How to get started with Bing Ads Shopping Campaigns

If you’re interested in taking advantage of this exciting new feature, here’s how you can get started with Bing Ads Shopping Campaigns:

  1. Sign up for the beta release of Shopping Campaigns in your Bing Ads account
  2. Upload your product feed and ensure that it meets Bing Ads’ requirements
  3. Create your Shopping Campaign and set your budget and bidding strategy
  4. Monitor and optimize your campaign to ensure maximum ROI

Best practices for success with Bing Ads Shopping Campaigns

To make the most of Bing Ads Shopping Campaigns, follow these best practices:

  • Optimize your product feed with high-quality images and accurate product information
  • Use negative keywords to ensure your products are only displayed for relevant search queries
  • Monitor your campaign performance and make adjustments as needed to maximize ROI


Bing Ads Shopping Campaigns are an exciting new opportunity for ecommerce shops to increase their visibility and drive more sales. By taking advantage of this beta release and following best practices, you can position your online store for success and outpace the competition. Consider adding Bing Ads Shopping Campaigns to your marketing strategy and watch your ecommerce business grow.