Complete Ecommerce SEO Guide (2024) – 10 Essential Tips for Your Online Store’s Growth

What is ecommerce SEO?

Ecommerce SEO, or search engine optimization, is the process of improving your online store’s visibility in search engine results pages (SERPs). By optimizing your ecommerce website, you can increase organic traffic and attract potential customers who are searching for products or services that you offer.

Why ecommerce websites care about SEO

SEO is crucial for ecommerce websites because it helps them rank higher in search engine results, making it easier for potential customers to find them. With the right SEO strategy, ecommerce websites can increase their online visibility, attract more organic traffic, and ultimately drive more sales.

How to create an ecommerce SEO strategy

1. Ecommerce keyword research

Keyword research is the foundation of any successful ecommerce SEO strategy. By identifying and targeting the right keywords, you can increase the chances of your online store ranking for relevant search queries. Here are some tips for effective keyword research:

  • Amazon and Google autocomplete predictions

    Use Amazon and Google autocomplete predictions to discover popular search terms related to your products or services.

  • Keyword research tools

    Utilize keyword research tools such as Google Keyword Planner, SEMrush, or Moz Keyword Explorer to identify high-volume and low-competition keywords.

  • Choosing the right keywords for your store

    Consider the volume, competition, relevancy, and intent of the keywords you choose to target for your online store.

    • Volume

      Choose keywords with a decent search volume to attract a significant amount of traffic to your ecommerce website.

    • Competition

      Avoid targeting highly competitive keywords that may be difficult to rank for, especially if your online store is new.

    • Relevancy

      Target keywords that are highly relevant to your products or services to attract the right audience.

    • Intent

      Consider the search intent behind the keywords you choose to target, whether it’s informational, navigational, or transactional.

2. Site architecture for ecommerce

Optimize your ecommerce website’s site architecture to ensure that search engines can easily index and understand your website’s structure. A clear and organized site architecture can improve the user experience and make it easier for search engines to crawl and index your web pages.

3. Technical SEO

Technical SEO involves optimizing the technical aspects of your ecommerce website, such as improving page load speed, implementing schema markup, optimizing mobile-friendliness, and fixing crawl errors. These technical optimizations can improve your website’s performance in search engine results and enhance the user experience.

4. On-page SEO for ecommerce

Optimize your ecommerce website’s on-page elements, such as product descriptions, meta titles, meta descriptions, and image alt tags. By creating high-quality and optimized content, you can improve your website’s relevance and visibility in search engine results.

  • Ecommerce content basics

    Create unique and compelling content for your ecommerce website, including product descriptions, category descriptions, and other relevant pages.

  • Ecommerce product descriptions

    Write detailed and optimized product descriptions that highlight the features, benefits, and unique selling points of your products.

  • Take advantage of latent semantic indexing (LSI) keywords

    Use LSI keywords to enhance the relevance and context of your content, making it more valuable to both users and search engines.

  • Create internal links

    Link relevant pages within your ecommerce website to improve the crawlability and accessibility of your content, as well as to distribute link equity throughout your website.

5. Blogging

Start a blog on your ecommerce website to provide valuable and relevant content to your audience. Blogging can help you attract organic traffic, engage with potential customers, and build authority in your industry.

6. Link building

Build high-quality backlinks to your ecommerce website from authoritative and relevant websites. Link building can improve your website’s authority, trustworthiness, and visibility in search engine results.

  • Guest posts

    Write guest posts for industry-related websites to earn backlinks and establish your ecommerce website as a reputable source of information.

  • Press mentions

    Seek press mentions and features from reputable publications to earn valuable backlinks and increase your ecommerce website’s visibility.

Best ecommerce SEO tools

Avada SEO & Image Optimizer

Avada SEO & Image Optimizer is a powerful tool that can help you optimize your ecommerce website for search engines and improve the loading speed of your images.


SEOAnt is an all-in-one SEO platform that offers keyword research, rank tracking, backlink analysis, and other essential SEO features for ecommerce websites.

Google Analytics

Google Analytics is a free and powerful tool that can provide valuable insights into your ecommerce website’s traffic, user behavior, and conversions.


Ahrefs is a comprehensive SEO tool that offers features such as keyword research, backlink analysis, content analysis, and rank tracking to help ecommerce websites improve their search engine visibility.

Getting started with ecommerce SEO

Now that you have a better understanding of ecommerce SEO, it’s time to start implementing these essential tips to grow your online store. By creating a well-rounded and effective SEO strategy, you can attract more organic traffic, increase your website’s visibility, and drive more sales for your ecommerce business.

Ecommerce SEO FAQ

What is ecommerce SEO?

Ecommerce SEO is the process of optimizing an online store’s website and content to improve its visibility and rankings in search engine results pages.

How do I get SEO results for ecommerce?

You can achieve SEO results for ecommerce by implementing a comprehensive and well-structured SEO strategy that includes keyword research, on-page optimization, technical SEO, content creation, and link building.

Is SEO good for ecommerce?

Yes, SEO is essential for ecommerce because it helps online stores attract organic traffic, increase their visibility, and drive more sales.

What is the difference between SEO and ecommerce SEO?

The main difference between SEO and ecommerce SEO is that ecommerce SEO focuses specifically on optimizing online stores’ websites and content to attract potential customers and drive sales.

How much does it cost to do SEO?

The cost of SEO for ecommerce can vary depending on the scope and complexity of the project, as well as the specific needs and goals of the online store. It’s essential to invest in SEO services that align with your ecommerce business’s objectives and budget.

Does Shopify do SEO for you?

While Shopify provides built-in SEO features and tools to help optimize online stores for search engines, it’s essential for ecommerce businesses to implement a comprehensive SEO strategy to maximize their website’s visibility and performance.

Is SEO worth it on Shopify?

Yes, SEO is worth it on Shopify because it can help ecommerce businesses improve their online store’s visibility, attract organic traffic, and increase their sales and revenue.