Facebook Advertising: A Beginner’s Guide for 2024

Facebook Advertising: A Beginner’s Guide for 2024

Facebook advertising has become an essential tool for ecommerce shops looking to grow and reach new customers. In this guide, we will walk you through the steps to set up and optimize your Facebook ads, the different types of ads you can run, ad specs, costs, tips, and strategy ideas to help you get the most out of your Facebook advertising efforts in 2024.

Facebook advertising: How to do it in 6 steps

Step 1: Set up your Meta Business Suite (formerly Facebook Business Manager)

The first step to running Facebook ads is to set up your Meta Business Suite. This will allow you to manage your Facebook and Instagram accounts, run ad campaigns, and track performance all in one place.

Step 2: Install the Meta pixel

The Meta pixel is a piece of code that you add to your website to track conversions, optimize ads, and build targeted audiences for future campaigns.

Setting up your Meta pixel in Shopify

If you’re using Shopify, you can easily install the Meta pixel by following the step-by-step guide provided by Facebook.

Step 3: Create Facebook audiences

Creating Facebook audiences is crucial for targeting the right people with your ads. You can create different types of audiences for retargeting and prospecting.

Retargeting: Converting warm audiences

Retargeting allows you to show ads to people who have already visited your website or engaged with your content.

Prospecting: Finding new customers

Prospecting audiences help you reach new potential customers based on their interests, behaviors, and demographics.

Step 4: Create a Facebook ads campaign

Once your audiences are set up, it’s time to create your first Facebook ads campaign. You can choose from different campaign objectives such as traffic, conversions, or brand awareness.

Step 5: Choose your creative and schedule

When creating your ads, you can choose from different formats such as images, videos, carousels, or collections.

Retargeting with dynamic product ads

Dynamic product ads allow you to show personalized ads to people who have viewed specific products on your website.

Step 6: Optimize your Facebook campaigns

Optimizing your campaigns is crucial for improving performance and getting the most out of your ad spend. You can create a funnel to guide customers through the buying process and track key metrics to make data-driven decisions.

Types of Facebook ads

1. Image

Image ads are simple and effective for showcasing your products or brand. They can be used in single image or carousel formats.

2. Video

Video ads are great for telling a story, demonstrating a product, or engaging your audience with visual content.

3. Carousel

Carousel ads allow you to showcase multiple products or features in a single ad unit, making them great for promoting a range of products or highlighting different aspects of your brand.

4. Collection

Collection ads are designed for mobile and allow users to browse and purchase products directly from the ad unit, making it easier for them to shop.

Facebook ad specs

Image ads

When creating image ads, you’ll need to consider design, text, and technical specifications to ensure your ads look great and perform well.

Design

Images should be high-quality, relevant to your ad, and adhere to Facebook’s image guidelines.

Text

Text should be concise, compelling, and comply with Facebook’s ad text limits.

Technical

Ensure your images meet the recommended dimensions and file sizes for best results.

Campaign objectives

Choose the right campaign objective based on your advertising goals, such as traffic, conversions, or brand awareness.

Video ads

Video ads have their own set of design, text, and technical specifications to consider for optimal performance.

Design

Create engaging videos that capture attention and align with your brand and messaging.

Text

Use text overlays strategically to convey your message and include a clear call-to-action.

Technical

Ensure your videos meet the recommended dimensions, file sizes, and formats for best results.

Campaign objectives

Choose the right campaign objective based on your advertising goals, such as video views, reach, or engagement.

Carousel ads

Carousel ads have their own design, text, and technical specifications to consider for optimal performance.

Design

Choose images or videos that work well together and tell a cohesive story within the carousel format.

Text

Write copy that complements each image or video and encourages users to engage with the ad.

Technical

Ensure your assets meet the recommended dimensions, file sizes, and formats for best results.

Campaign objectives

Choose the right campaign objective based on your advertising goals, such as conversions, catalog sales, or store traffic.

Collection ads

Collection ads have their own design, text, and technical specifications to consider for optimal performance.

Design

Curate visually appealing collections that showcase your products and encourage users to explore further.

Text

Write compelling copy that entices users to browse and shop your collection.

Technical

Ensure your assets meet the recommended dimensions, file sizes, and formats for best results.

Campaign objectives

Choose the right campaign objective based on your advertising goals, such as conversions, catalog sales, or store traffic.

Facebook ad costs

The cost of Facebook ads can vary based on factors such as your target audience, ad placement, and competition. It’s important to set a budget that aligns with your goals and monitor your ad performance to make adjustments as needed.

Tips for running Facebook ads

Here are some tips to help you run effective Facebook ads:

  • Use compelling visuals and copy to grab attention
  • Test different ad formats and creative to see what works best
  • Monitor ad performance and make data-driven decisions
  • Consider using automated rules to optimize your campaigns

Facebook strategy ideas

Here are some Facebook advertising strategy ideas to consider:

  • Run click to Messenger ads to engage with potential customers
  • Promote organic content that already performs well to boost its reach
  • Work with influencers to reach new audiences and build credibility

Why start advertising on Facebook?

1. Driving traffic from an active and engaged user base

With billions of active users, Facebook provides a large and engaged audience for your ads to reach.

2. Targeting customers based on demographics, interests, and behaviors

Facebook’s targeting options allow you to reach specific groups of people based on their demographics, interests, and behaviors.

3. Generating brand awareness

Facebook ads can help increase brand visibility and recognition among your target audience.

Start using Facebook ads to grow your business

Now that you have a beginner’s guide to Facebook advertising, it’s time to start using this powerful tool to grow your ecommerce business. By following the steps and tips outlined in this guide, you can create and optimize effective Facebook ad campaigns to reach new customers and drive sales.

Facebook ads FAQ

Is it worth it to advertise on Facebook?

Yes, advertising on Facebook can be worth it for ecommerce shops looking to reach new customers, drive sales, and increase brand awareness.

How does Facebook advertising work?

Facebook advertising works by allowing businesses to create and run ads on the platform to reach specific target audiences based on demographics, interests, and behaviors.

Are ads free on Facebook?

No, ads on Facebook require a budget to run. You can set your own budget and bid for ad placements based on your advertising goals and objectives.