Google Announces New Purchases On Google Feature for Seamless Mobile Shopping
Google has recently announced a new feature called Purchases on Google, which is aimed at making mobile shopping even more seamless for users. This feature is expected to have a significant impact on ecommerce shops, particularly in the realm of growth and marketing. In this article, we will delve into the details of this new feature, and discuss how it can be leveraged by ecommerce businesses to boost their sales and enhance the overall shopping experience for their customers.
New Mobile Shopping Ad Formats For Voice Search
One of the most exciting aspects of the new Purchases on Google feature is its support for voice search. With the increasing popularity of virtual assistants like Google Assistant and Amazon Alexa, voice search has become an integral part of the shopping experience for many consumers. With Purchases on Google, ecommerce shops can now create ad formats specifically designed for voice search, making it easier for users to find and purchase products using their voice.
Expanded PLAs When Viewing The Carousel On Mobile
Another key feature of Purchases on Google is the expanded Product Listing Ads (PLAs) when viewing the carousel on mobile. This means that when users are browsing through the carousel of products on their mobile devices, they will now see a more comprehensive range of PLAs, providing them with a wider selection of products to choose from. For ecommerce shops, this presents a valuable opportunity to showcase their products to a larger audience and drive more traffic to their online stores.
Google Now In-store Cards
Google Now In-store Cards is another exciting addition to Purchases on Google. This feature allows users to receive personalized recommendations and offers from nearby stores, based on their browsing and purchase history. For ecommerce shops with physical retail locations, this presents a unique opportunity to drive foot traffic to their stores and increase sales through targeted promotions and incentives.
PLA Deep Linking To Shopping Apps
With the new Purchases on Google feature, ecommerce shops can now take advantage of PLA deep linking to shopping apps. This means that when users click on a PLA, they will be directed to the corresponding product page within the retailer’s mobile app, rather than the website. This seamless transition from ad to app can significantly enhance the user experience and streamline the purchasing process, ultimately leading to higher conversion rates and increased sales for ecommerce businesses.
In conclusion, Google’s new Purchases on Google feature has the potential to revolutionize the mobile shopping experience, and ecommerce shops stand to benefit greatly from its implementation. By leveraging the various ad formats and features offered by Purchases on Google, ecommerce businesses can enhance their marketing efforts, drive more traffic to their online and offline stores, and ultimately increase their sales and revenue.