Google Merchant Center introduces new 3D model link attribute in 2024

As an ecommerce shop owner, staying updated on the latest developments in the digital marketing space is crucial for the success of your business. In 2024, Google Merchant Center introduced a new 3D model link attribute, providing an exciting opportunity for ecommerce shops to enhance their product listings. In this article, we’ll explore the implications of this new attribute and how you can leverage it to boost your online store’s growth and marketing efforts.

What is the 3D Model Link Attribute?

The 3D model link attribute is a new feature introduced by Google Merchant Center that allows ecommerce shops to include a link to a 3D model of their product in their product listings. This means that potential customers can view and interact with a 3D representation of the product, providing them with a more immersive and engaging shopping experience.

Benefits of Using the 3D Model Link Attribute

There are several benefits to incorporating the 3D model link attribute into your product listings. Firstly, it provides customers with a more detailed and realistic view of the product, helping them make more informed purchasing decisions. Additionally, it can set your product listings apart from competitors, as the 3D model link attribute can make your products more visually appealing and engaging.

How to Implement the 3D Model Link Attribute

Implementing the 3D model link attribute into your product listings is relatively straightforward. You’ll need to create a 3D model of your product and host it on a platform that supports the attribute, such as Google Poly or Sketchfab. Once you have the 3D model link, you can add it to your product feed in Google Merchant Center.

Best Practices for Using the 3D Model Link Attribute

When incorporating the 3D model link attribute into your product listings, it’s essential to follow best practices to maximize its impact. Ensure that the 3D model accurately represents the product and provides a clear view of its features and details. Additionally, consider testing the attribute on a select group of products to gauge its effectiveness before rolling it out across your entire product catalog.

Implications for Ecommerce Growth and Marketing

The introduction of the 3D model link attribute presents exciting opportunities for ecommerce shops to enhance their growth and marketing efforts. By providing customers with a more immersive shopping experience, the attribute can lead to higher engagement and conversion rates. Additionally, it can differentiate your products from competitors, helping you stand out in a crowded marketplace.


In conclusion, the introduction of the 3D model link attribute by Google Merchant Center in 2024 is a significant development for ecommerce shops. By incorporating 3D models into your product listings, you can provide customers with a more engaging and detailed view of your products, ultimately leading to higher conversion rates and increased sales. As this feature becomes more prevalent in the ecommerce space, it’s essential for ecommerce shop owners to stay ahead of the curve and leverage the 3D model link attribute to drive growth and marketing success.