Google Shopping EU Changes and Page Speed Scorecard: How to Navigate the Latest Updates in 2024

As an ecommerce shop owner, it’s crucial to stay on top of the latest updates and changes in the digital marketing landscape. In 2024, Google has introduced significant updates to Google Shopping in the EU and the Page Speed Scorecard. In this article, we’ll explore these changes and provide practical tips on how to navigate them effectively.

Understanding the Google Shopping EU Changes

Google Shopping has long been a powerful tool for ecommerce shops to showcase their products to potential customers. However, in 2024, Google has made significant changes to how shopping ads are displayed in the EU. One of the most notable changes is the requirement for merchants to provide more comprehensive product data, including GTINs (Global Trade Item Numbers), for all products listed on Google Shopping.

Additionally, Google has updated its policies on how products are categorized and displayed in shopping ads. These changes are aimed at improving the overall shopping experience for users and ensuring that the information provided is accurate and relevant.

Adapting to the Changes

As an ecommerce shop owner, it’s essential to adapt to these changes in order to continue leveraging Google Shopping effectively. One way to do this is to ensure that your product data is up-to-date and comprehensive, including accurate GTINs for all products. This will not only ensure compliance with Google’s new policies but also improve the visibility and relevance of your products in shopping ads.

Additionally, it’s important to review and update your product categorization to align with Google’s new requirements. This may involve reorganizing your product listings and ensuring that they are accurately categorized to maximize their visibility and relevance in shopping ads.

Navigating the Page Speed Scorecard

Another significant update in 2024 is the introduction of the Page Speed Scorecard by Google. This tool is designed to help ecommerce shops and website owners understand and improve the performance of their websites, particularly in terms of page loading speed.

Page loading speed is a critical factor in user experience and can significantly impact the performance of ecommerce websites. With the Page Speed Scorecard, website owners can gain insights into their website’s performance and identify areas for improvement.

Improving Page Speed

One of the key ways to navigate the Page Speed Scorecard is to focus on improving the loading speed of your website. This can be achieved through various strategies, such as optimizing images, leveraging browser caching, and reducing server response time.

By addressing the factors that contribute to slow page loading speed, ecommerce shops can improve user experience, reduce bounce rates, and ultimately drive more conversions. The Page Speed Scorecard provides valuable insights and recommendations for optimizing website performance, making it a valuable tool for ecommerce shop owners.


In 2024, Google has introduced significant updates to Google Shopping in the EU and the Page Speed Scorecard. As an ecommerce shop owner, it’s essential to understand these changes and adapt accordingly. By ensuring compliance with Google’s new policies for Google Shopping and focusing on improving website performance with the Page Speed Scorecard, ecommerce shops can effectively navigate these updates and continue to drive growth and success in their online businesses.

Stay informed and proactive in implementing the necessary changes to ensure that your ecommerce shop remains competitive and successful in the evolving digital marketing landscape.