Google Shopping updates mobile product card unit ads with swipeable carousel and filters for 2024

Google has recently rolled out a new update for its mobile product card unit ads on Google Shopping, and it is set to revolutionize the way ecommerce shops can showcase their products to potential customers. With the introduction of swipeable carousel and filters, these ads are now more interactive and user-friendly, providing a more immersive shopping experience for users.

The Swipeable Carousel Feature

One of the most exciting updates to the mobile product card unit ads is the introduction of a swipeable carousel. This feature allows users to swipe through multiple product images within the ad, giving them a better look at the item they are interested in. This enhanced visual experience can help drive engagement and increase the likelihood of a purchase.

Benefits of Swipeable Carousel

  • Increased engagement with ads
  • Better showcasing of product features
  • Enhanced user experience
  • Higher likelihood of conversion

Filters for Product Card Unit Ads

In addition to the swipeable carousel, Google has also added filters to the mobile product card unit ads. This allows users to refine their search within the ad itself, making it easier for them to find exactly what they are looking for. With options to filter by price, brand, size, color, and more, users can quickly narrow down their choices and make a purchase decision.

Advantages of Filters

  • Improved search functionality
  • Streamlined shopping experience
  • Increased relevance of product recommendations
  • Higher likelihood of purchase completion

How Ecommerce Shops Can Leverage These Updates

For ecommerce shops looking to take advantage of these new features, there are a few key strategies to consider. First, make sure that your product images are high-quality and showcase your items from multiple angles. This will make the swipeable carousel feature even more impactful. Additionally, ensure that your product data is accurate and up-to-date to maximize the effectiveness of the filters.

Key Strategies for Ecommerce Shops

  • Optimize product images for the swipeable carousel
  • Ensure accurate and detailed product data
  • Monitor performance and make adjustments as needed
  • Stay updated on Google Shopping best practices


The latest updates to Google Shopping’s mobile product card unit ads represent a significant advancement in the way ecommerce shops can showcase their products to potential customers. The introduction of swipeable carousel and filters is set to provide a more engaging and personalized shopping experience, ultimately leading to higher conversion rates and increased sales for online retailers.

By leveraging these new features and implementing best practices for optimization, ecommerce shops can stay ahead of the curve and capitalize on the latest advancements in digital marketing. As we look ahead to 2024, it is clear that Google Shopping will continue to be a vital platform for ecommerce growth and success.