Google’s New ‘Popular Products’ Feature in Mobile Search Results: A Game Changer for Ecommerce Shops in 2024

As an ecommerce business owner, staying ahead of the curve and utilizing the latest marketing hacks is crucial for success. In 2024, Google has rolled out a new feature in mobile search results that could be a game changer for ecommerce shops – the ‘Popular Products’ feature. In this article, we’ll dive into what this feature is, how it can benefit ecommerce shops, and how you can optimize your online store to take advantage of it.

What is Google’s ‘Popular Products’ Feature?

Google’s ‘Popular Products’ feature is a new addition to mobile search results that showcases a carousel of popular products related to a user’s search query. This feature is prominently displayed at the top of the search results page, making it highly visible to users and potentially driving more traffic to ecommerce websites.

Benefits for Ecommerce Shops

The introduction of the ‘Popular Products’ feature presents several benefits for ecommerce shops:

  • Increased Visibility: With popular products being showcased at the top of mobile search results, ecommerce shops have the opportunity to gain more visibility and reach a larger audience.
  • Higher Click-Through Rates: Users are more likely to click on the ‘Popular Products’ carousel, leading to higher click-through rates and potentially more traffic to ecommerce websites.
  • Improved Conversions: By having their popular products prominently displayed, ecommerce shops can see an increase in conversions as users are more likely to purchase these items.

Optimizing Your Online Store for Google’s ‘Popular Products’

To take advantage of Google’s ‘Popular Products’ feature, ecommerce shops can follow these optimization strategies:

1. Implement Structured Data Markup

Structured data markup helps search engines understand the content of a webpage, including product information. By implementing structured data markup for your popular products, you can increase the chances of them being featured in the ‘Popular Products’ carousel.

2. Focus on Product Reviews and Ratings

Google’s ‘Popular Products’ feature takes into account product reviews and ratings. Encourage your customers to leave reviews and ratings for your popular products to improve their visibility in the carousel.

3. Optimize Product Images and Descriptions

High-quality product images and detailed descriptions can make your popular products more appealing to users. Ensure that your product images are visually appealing and that your descriptions are informative and engaging.


Google’s ‘Popular Products’ feature has the potential to significantly impact the visibility and success of ecommerce shops in 2024. By understanding this feature and implementing the right optimization strategies, ecommerce business owners can position themselves to take full advantage of this game-changing addition to mobile search results.

Are you ready to make the most of Google’s ‘Popular Products’ feature and boost your ecommerce shop’s success? Stay tuned for more growth and marketing hacks on our blog!