Steve Rubel noticed Google has updated the real time search results page to include “top links” at the top right of the page.
Google’s real time search results have always been a valuable resource for staying up to date with the latest news and trends. However, with the recent addition of the “top links” section, there is now even more potential for e-commerce shops to leverage this feature for increased visibility and traffic.
Understanding the “Top Links” Section
The “top links” section is located at the top right of the real time search results page. It features the most authoritative and popular stories related to the search query. For example, if you were to search for “plane crash,” the “top links” section would display the most relevant and widely shared articles and news stories on the topic.
How to Leverage the “Top Links” Section for Your Ecommerce Shop
Now that we understand what the “top links” section is, let’s explore how e-commerce shops can make the most of this feature to boost their online presence and drive more traffic to their websites.
1. Create High-Quality, Shareable Content
One of the best ways to increase the chances of your e-commerce shop appearing in the “top links” section is to create high-quality, shareable content. This could be in the form of blog posts, infographics, videos, or any other type of content that is relevant to your industry and likely to be shared by your target audience.
2. Optimize Your Website for Search Engines
Optimizing your e-commerce shop for search engines is essential for improving your chances of appearing in the “top links” section. This includes conducting keyword research, optimizing your website’s meta tags and descriptions, and ensuring that your content is relevant and valuable to your target audience.
3. Build Authority and Credibility
Building authority and credibility within your industry is crucial for increasing your chances of appearing in the “top links” section. This can be achieved through guest blogging, participating in industry events and conferences, and obtaining press coverage for your e-commerce shop.
4. Encourage Social Sharing
Social sharing plays a significant role in determining which content appears in the “top links” section. Encourage your customers and followers to share your content on social media platforms, and make it easy for them to do so by including social sharing buttons on your website and blog posts.
Conclusion
Google’s “top links” section presents a valuable opportunity for e-commerce shops to increase their visibility and drive more traffic to their websites. By creating high-quality, shareable content, optimizing your website for search engines, building authority and credibility, and encouraging social sharing, you can improve your chances of appearing in the “top links” section and reaping the benefits of increased exposure and traffic.
With the right strategies in place, you can position your e-commerce shop as an authoritative source within your industry and capitalize on the potential of Google’s real time search results to grow your online presence and drive more sales.