How Locally Focused Ads Can Boost Brick-and-Mortar Brands This Holiday Season

The holiday season is a crucial time for brick-and-mortar businesses to capitalize on increased consumer spending. With the rise of e-commerce, it’s essential for brick-and-mortar brands to leverage locally focused ads to drive foot traffic to their stores. In this article, we’ll explore how locally focused ads can boost brick-and-mortar brands this holiday season and provide actionable tips for implementing them effectively.

Last-minute shoppers look to head in-store via Local Inventory Ads

As the holiday season approaches, last-minute shoppers are more likely to head to brick-and-mortar stores to make their purchases. Local Inventory Ads (LIAs) are a powerful tool for attracting these shoppers by showcasing product availability at nearby stores. By leveraging LIAs, brick-and-mortar brands can capture the attention of consumers who are actively looking to make in-store purchases.

One effective strategy for using LIAs is to highlight popular or high-demand products that are in stock at local stores. By showcasing these items in LIAs, brick-and-mortar brands can entice last-minute shoppers to visit their stores, ultimately boosting sales during the holiday season.

Google Maps traffic climbs throughout the holidays as well

During the holiday season, Google Maps experiences a significant increase in traffic as consumers navigate their way to stores, restaurants, and other local businesses. Brick-and-mortar brands can take advantage of this trend by utilizing location-based targeting in their advertising campaigns.

By targeting consumers who are near their stores or in areas with high foot traffic, brick-and-mortar brands can effectively drive in-store visits through locally focused ads. This approach not only increases the visibility of brick-and-mortar stores during the holiday season but also maximizes the impact of advertising spend by reaching consumers who are more likely to convert.


As the holiday season approaches, brick-and-mortar brands must prioritize locally focused ads to boost their visibility and drive in-store traffic. By leveraging Local Inventory Ads and targeting consumers through platforms like Google Maps, brick-and-mortar brands can capitalize on the influx of holiday shoppers and maximize their sales during this crucial time of year.

Implementing these strategies can help brick-and-mortar brands stand out in a crowded marketplace and capitalize on the unique opportunities that the holiday season presents. By focusing on locally focused ads, brick-and-mortar brands can position themselves for success and ensure a profitable holiday season.