How to Create a Buying Guide for Your Ecommerce Store (2024)

What is a buying guide?

A buying guide is a tool used by ecommerce stores to help their customers make informed purchasing decisions. It provides detailed information about products, comparisons, and recommendations to assist shoppers in making the right choice.

Understanding buying guides

Buying guides are designed to educate and assist potential customers in their purchasing journey. They provide valuable insights, product specifications, and comparisons to help customers make informed decisions.

How to make a buyers guide

1. Define your audience

Identify the target demographic for your ecommerce store and tailor the buying guide to meet their specific needs and preferences.

2. Offer product-led solutions

Provide detailed information about the products you offer, including specifications, features, and benefits. Highlight how each product can solve a specific problem or meet a particular need.

3. Format for fast and easy reading

Organize the buying guide in a way that is easy to navigate and understand. Use bullet points, lists, and clear headings to make the information easily digestible.

4. Focus on search engine optimization

Optimize your buying guide for relevant keywords and phrases to improve its visibility in search engine results. This will help drive organic traffic to your ecommerce store.

5. Add a CTA

Include a clear call-to-action at the end of the buying guide to encourage readers to take the next step, whether it’s making a purchase, signing up for a newsletter, or contacting your customer support team.

Buyers guide examples

Here are some examples of ecommerce stores that have created effective buying guides:

Good Housekeeping

Good Housekeeping provides comprehensive buying guides for various product categories, offering detailed reviews and recommendations.

Consumer Reports

Consumer Reports is known for its in-depth product testing and buying guides, helping consumers make informed decisions based on extensive research.


REI’s buying guides for outdoor gear and apparel provide valuable information for outdoor enthusiasts, helping them choose the right products for their adventures.

Best Buy

Best Buy offers buying guides for electronics and appliances, providing expert advice and product comparisons to assist customers in their decision-making process.


MacRumors’ buying guides for Apple products offer detailed insights, product reviews, and recommendations for tech-savvy consumers.

Create your buying guide today

Now that you understand the importance of buying guides and how to create them, it’s time to start crafting your own. Take the insights and tips provided in this article and apply them to your ecommerce store to create a compelling and informative buying guide that will help your customers make confident purchasing decisions.

Buying guide FAQ

What is a buyers guide?

A buyers guide is a tool used by ecommerce stores to provide detailed information, comparisons, and recommendations to assist customers in making informed purchasing decisions.

How do I make a buyers guide?

To make a buyers guide, you need to define your audience, offer product-led solutions, format for easy reading, focus on SEO, and add a clear call-to-action.

What makes a good buyers guide?

A good buyers guide is informative, easy to understand, and tailored to the specific needs of the target audience. It provides valuable insights, product comparisons, and recommendations to help customers make informed decisions.

Are buyers guides reliable?

Buyers guides can be reliable if they are well-researched and provide unbiased information. However, it’s important for customers to consider multiple sources and do their own research before making a purchasing decision.