How To Create a Google Shopping Feed for Ecommerce Shops (2023)

What is the Google Shopping Feed?

The Google Shopping Feed is a way for ecommerce shops to provide Google with a list of their products, along with relevant information such as price, availability, and product details. This feed is used to create ads on Google, including Google Shopping ads, that showcase your products to potential customers.

How to Create a Google Shopping Feed

1. Set up your Google Merchant Center account

To begin creating your Google Shopping feed, you’ll need to set up a Google Merchant Center account. This is where you will manage and upload your product data to be used in your Google Shopping ads.

Add all your settings and business information

When setting up your Merchant Center account, make sure to add all of your business information, including your business name, address, and contact details. This will help Google accurately display your products to potential customers.

Claim and verify your website

After adding your business information, you’ll need to claim and verify your website. This involves proving to Google that you own the website that the products will link to.

Add returns and refund information

Adding returns and refund information to your Merchant Center account is crucial for providing a positive customer experience. Make sure to include your return policy and details on how customers can request refunds.

2. Add the Google & YouTube app to your Shopify store

If you’re using Shopify as your ecommerce platform, you can easily add the Google & YouTube app to your store. This app allows you to create and manage your Google Shopping feed directly from your Shopify dashboard.

3. Go through the Google & YouTube app checklist

Once the app is installed, make sure to go through the checklist provided by Google & YouTube to ensure that your product data is correctly formatted and set up for Google Shopping ads.

4. Manage and optimize product availability

It’s important to regularly update your product availability in your Merchant Center account. This ensures that your ads only display products that are currently in stock and available for purchase.

5. Confirm products have been approved and check for errors and disapprovals

After setting up your Google Shopping feed, it’s crucial to regularly check for any errors or disapprovals. This will ensure that your products are being displayed correctly and that there are no issues with your feed.

Google Shopping Feed Types

Google Merchant Center feed

This is the main feed that contains all of your product data, including product titles, descriptions, prices, and availability. It’s the feed that Google uses to create your Google Shopping ads.

Product inventory update feed

This feed is used to update your product inventory in real-time. It’s important for ensuring that your ads accurately reflect the availability of your products.

Promotions feed

If you’re running any promotions or sales, you can use this feed to showcase those promotions in your Google Shopping ads.

Local inventory ads feed

If you have physical stores, you can use this feed to display the availability of your products in local stores to nearby customers.

Product ratings feed

This feed allows you to include product ratings and reviews in your Google Shopping ads, providing social proof to potential customers.

Dynamic remarketing feed

This feed is used to create dynamic remarketing ads that showcase products to potential customers who have previously visited your website.

Google Shopping Feed Optimization Tips

Product title

Make sure your product titles are clear, descriptive, and include relevant keywords to improve visibility in Google Shopping ads.

Product description

Use the product description to provide detailed information about your products, including features, benefits, and any unique selling points.

Google product category

Assigning the correct Google product category to your products helps Google understand what type of products you’re selling, improving the accuracy of your ads.

Product type

Using product type attributes allows you to organize your products into specific categories, making it easier for customers to find what they’re looking for.

Image

High-quality images that showcase your products from multiple angles can improve click-through rates on your ads.

Price

Ensure that your product prices are accurate and up-to-date in your feed to avoid any discrepancies with your ads.

Brand

Include the brand name of your products to improve brand visibility and recognition in Google Shopping ads.

Apparel categories

If you sell clothing or apparel, make use of specific apparel categories to provide detailed information about your products.

Manufacturer’s Product Number (MPN) and Google Trade Identification Number (GTIN)

Providing MPN and GTIN numbers for your products can improve the accuracy of your ads and help customers find the exact products they’re looking for.

Sales tax

Include any relevant sales tax information in your feed to provide transparency to customers about the total cost of their purchase.

Shipping

Provide accurate shipping information in your feed to set clear expectations for customers regarding delivery times and costs.

Other required information

Make sure to include any other required information, such as condition, age group, gender, and size for relevant products.

Custom labels

Use custom labels to tag and categorize products based on specific criteria, allowing for more targeted ad campaigns.

Shopify Apps for Google Shopping Feed

Simprosys

Simprosys is a Shopify app that allows you to easily create and manage your Google Shopping feed directly from your Shopify store. It provides a user-friendly interface and automatic feed updates to keep your product data accurate.

Nabu

Nabu is another Shopify app that simplifies the process of creating a Google Shopping feed. It offers features such as bulk product updates, advanced filtering options, and support for multiple countries and languages.

Maximize Campaign Performance Today

By following the steps outlined in this article and optimizing your Google Shopping feed, you can maximize the performance of your ad campaigns and reach more potential customers. Take the time to regularly review and update your feed to ensure that your product data is accurate and up-to-date.

Google Shopping Feed FAQ

How do I check my Google Shopping feed?

You can check your Google Shopping feed by logging into your Google Merchant Center account and navigating to the “Products” section. Here, you can review the status of your products and check for any errors or disapprovals.

How do I add products to Google feed?

You can add products to your Google feed by uploading a product data feed file to your Google Merchant Center account. This file should contain all of the relevant information for your products, including titles, descriptions, prices, and availability.

What are the benefits of a Google Shopping feed?

A Google Shopping feed allows you to showcase your products to potential customers on Google, reaching a wider audience and driving more traffic to your ecommerce shop. It also provides a more visual and engaging way to display your products compared to traditional text ads.

How does Google Shopping work?

Google Shopping works by displaying your products to potential customers based on their search queries and browsing behavior. When someone searches for a product that you sell, your ads can appear at the top of the search results, showcasing your products and driving traffic to your website.