How to Create a Marketing Strategy for Ecommerce Shops: 7 Steps (2024)

What is a marketing strategy?

A marketing strategy is a plan of action designed to promote and sell a product or service. It involves identifying the target market, understanding the competitive landscape, and creating a unique selling proposition to differentiate the brand.

Benefits of a marketing strategy

Connect with your target audience

A well-defined marketing strategy helps you identify and understand your target audience, allowing you to tailor your messaging and promotions to resonate with them.

Stand out from the competition

By developing a unique value proposition and positioning, a marketing strategy enables your ecommerce shop to stand out in a crowded marketplace.

Build a consistent brand

A marketing strategy ensures that your brand messaging and visuals are consistent across all channels, creating a strong and recognizable brand identity.

How does a marketing strategy differ from a marketing plan?

A marketing strategy outlines the overall goals and objectives of your marketing efforts, while a marketing plan is the specific set of actions to achieve those goals.

How to create an effective marketing strategy

1. Conduct market research

Understand your target audience, their needs, preferences, and buying behavior. This will help you tailor your marketing efforts to resonate with them.

2. Define product-market fit

Ensure that your products or services meet the needs of your target market. This involves understanding what sets your offerings apart from the competition.

3. Set measurable marketing goals

Establish clear and specific goals for your marketing efforts, such as increasing website traffic, improving conversion rates, or boosting sales.

4. Explore marketing channels

Social media

Utilize platforms like Facebook, Instagram, and Twitter to engage with your audience and drive traffic to your ecommerce shop.

Search engine marketing

Optimize your website for search engines and consider running paid search campaigns to increase visibility.

Email marketing strategy

Build an email list and create targeted campaigns to nurture leads and drive repeat purchases.


Consider paid advertising on platforms like Google Ads or Facebook Ads to reach new customers.

Word-of-mouth marketing

Encourage satisfied customers to refer others to your ecommerce shop through word-of-mouth marketing.

5. Think about retention marketing

Targeted email marketing

Create personalized email campaigns to retain and re-engage existing customers.

Loyalty programs

Implement loyalty programs to reward repeat purchases and foster customer loyalty.

6. Set your marketing budget

Determine how much you can allocate to your marketing efforts and allocate it across different channels based on their potential ROI.

7. Measure and fine-tune

Regularly monitor the performance of your marketing efforts and make adjustments based on the data to optimize results.

Examples of successful marketing strategies

Caraway Cookware

Caraway Cookware’s marketing strategy focused on eco-friendly materials and digital storytelling, resonating with environmentally conscious consumers.

The Honey Pot

The Honey Pot’s marketing strategy leveraged influencer partnerships and educational content to drive awareness and sales for its natural feminine care products.

Heyday Canning

Heyday Canning’s marketing strategy emphasized nostalgia and community, tapping into the trend of home canning and preserving.

Improving your marketing strategy

Continuously gather feedback, test new ideas, and adapt to changes in the market to improve your marketing strategy over time.

Marketing strategies FAQ

What are the 4 Ps of marketing strategy?

The 4 Ps of marketing strategy are product, price, place, and promotion, which form the core elements of a marketing mix.

Why is a marketing strategy important?

A marketing strategy provides a roadmap for achieving business goals, aligns marketing efforts with the brand’s positioning, and ensures a consistent and cohesive approach across all channels.

What are the 3 Cs of marketing?

The 3 Cs of marketing are customer, company, and competition, which are key factors to consider when developing a marketing strategy.

What are the latest marketing strategies?

Some of the latest marketing strategies include influencer marketing, user-generated content, and personalized marketing automation.