How To Create a Successful Affiliate Program in 2024

What is an affiliate marketing program?

An affiliate marketing program is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts.

How do affiliate programs work?

Affiliate programs work by tracking the traffic and sales that are referred by affiliates. Affiliates are given unique tracking codes or links that they can use to promote the products or services of the business. When a customer makes a purchase through the affiliate’s link, the affiliate is then paid a commission for the sale.

What’s the purpose of an affiliate program?

The purpose of an affiliate program is to increase sales and brand awareness by leveraging the marketing efforts of third-party partners, or affiliates. It is a cost-effective way to drive traffic and sales to your ecommerce shop.

Is affiliate marketing right for your business?

Affiliate marketing can be beneficial for businesses of all sizes, but it is particularly effective for ecommerce shops looking to increase sales and expand their reach. If you have products or services that can be promoted by others, then an affiliate program may be right for your business.

How to start an affiliate program in 5 steps

1. Choose the right products and promotions

Before starting an affiliate program, it is important to choose the right products and promotions to offer to your affiliates. Identify which products or services are the most popular and have the potential to generate the most sales through affiliate marketing.

2. Determine your affiliate pricing and commission

Decide on the pricing and commission structure for your affiliates. This may include a percentage of the sale or a flat fee for each referral. Make sure your commission rates are competitive and attractive to potential affiliates.

3. Choose an affiliate management app


Refersion is an affiliate marketing platform that helps businesses track and manage their affiliate programs. It offers features such as real-time reporting, automatic commission payouts, and customizable tracking links.


LeadDyno is an affiliate tracking software that provides businesses with the tools they need to launch and manage their own affiliate program. It offers features such as social media sharing, affiliate dashboard, and customizable commission structures.


UpPromote is an affiliate marketing app for Shopify that allows businesses to create and manage their own affiliate programs. It offers features such as automated affiliate registration, referral tracking, and performance reports.

4. Recruit your affiliates

Once you have set up your affiliate program, it’s time to recruit affiliates to promote your products or services. There are several ways to recruit affiliates, including using social media, email marketing, your website, affiliate networks, and Shopify Collabs.

5. Manage affiliates

After recruiting affiliates, it is important to manage and support them throughout the affiliate marketing process. This includes providing them with promotional materials, tracking their performance, and assisting them with any questions or issues they may have.

Ready to start an affiliate marketing program?

If you are ready to start an affiliate marketing program for your ecommerce shop, follow the steps outlined above to set up and manage a successful affiliate program that will help you increase sales and grow your business.

Affiliate program FAQ

How can I create an affiliate program?

To create an affiliate program, you will need to choose the right products and promotions, determine your affiliate pricing and commission, choose an affiliate management app, recruit affiliates, and manage them effectively.

What’s the difference between a referral and an affiliate?

A referral is a one-time recommendation of a product or service to a friend or acquaintance. An affiliate, on the other hand, is someone who actively promotes products or services on an ongoing basis in exchange for a commission on sales.

What is a good strategy for recruiting affiliates?

A good strategy for recruiting affiliates includes using social media, email marketing, your website, affiliate networks, and Shopify Collabs to reach potential affiliates and encourage them to join your program.