Improving User Experience in WordPress: Optimizing Forms for Ecommerce Growth

Improving User Experience in WordPress: Optimizing Forms for Ecommerce Growth

When it comes to ecommerce growth, the user experience is crucial. One of the key elements of user experience is the design and functionality of forms on your WordPress website. In this article, we will discuss the best practices for optimizing forms to improve UI and UX, ultimately leading to increased conversions and growth for your ecommerce shop.

Why so much hate for forms?

Forms have a bad reputation when it comes to user experience. They are often seen as cumbersome, time-consuming, and frustrating for users. However, with the right design and optimization, forms can actually enhance the user experience and make the process of purchasing from your ecommerce shop seamless and enjoyable.

Form Design Best Practices to Improve UI and UX

Establish Trust

Trust is essential for ecommerce growth. When designing forms, make sure to include trust signals such as security badges, customer testimonials, and clear privacy policies. This will reassure users that their information is safe and encourage them to complete the form.

Simplify and Remove Friction

Complex and lengthy forms can be a major turn-off for users. Simplify your forms by only asking for essential information and removing any unnecessary fields. Additionally, consider using progressive disclosure to only display additional fields when needed, reducing the overall length of the form.

Single-Column Layout Out Performs Multiple-Column Layout

Studies have shown that single-column forms outperform multiple-column forms in terms of completion and user satisfaction. By organizing your form fields in a single-column layout, you can create a clear and easy-to-follow structure that will improve the overall user experience.

Create Multiple Steps Form Filling

Breaking up longer forms into multiple steps can make the process feel more manageable for users. This can be achieved through a multi-page form or a step-by-step accordion-style form. By guiding users through the process in smaller increments, you can reduce form abandonment and improve completion rates.

Use inline form field validation

Inline form field validation provides real-time feedback to users as they fill out the form, reducing the likelihood of errors and frustration. By validating form fields as users input their information, you can prevent them from encountering errors after submitting the form, leading to a smoother user experience.

Ensure that the browser can auto-fill

Enabling auto-fill capabilities in your form fields can save users time and effort, making the form completion process more efficient and user-friendly. By allowing browsers to auto-fill information such as names, addresses, and payment details, you can streamline the user experience and reduce friction.

Use Right CTA’s

The call-to-action (CTA) button is a critical element of form design. Use clear and compelling CTA text that communicates the action users are taking, such as “Add to Cart” or “Complete Purchase”. Additionally, make sure the CTA button stands out visually and is easy for users to locate and interact with.


Optimizing forms for ecommerce growth is essential for improving the user experience on your WordPress website. By implementing the best practices discussed in this article, such as establishing trust, simplifying forms, and using the right CTA’s, you can create a seamless and enjoyable form filling experience for users, ultimately leading to increased conversions and growth for your ecommerce shop.