Is Selling on Amazon Worth It for Your Ecommerce Shop? (2024)

Is Selling on Amazon Worth It for Your Ecommerce Shop? (2024)

As an ecommerce shop owner, you’re constantly looking for new ways to increase your sales and reach a wider audience. One popular option is to sell your products on Amazon, the world’s largest online marketplace. But is it really worth it? In this article, we’ll explore the pros and cons of selling on Amazon, how to get started, and whether it’s a viable option for your business.

How much do Amazon sellers make?

One of the first questions that comes to mind when considering selling on Amazon is how much money you can actually make. The truth is, it varies widely depending on the product, the seller’s strategy, and the level of competition in the marketplace. Some sellers make a few hundred dollars a month, while others bring in six or seven figures annually.

Is it actually profitable to sell on Amazon?

While it’s true that many sellers have found success on Amazon, it’s important to consider the costs involved. Amazon charges a variety of fees, including a referral fee, fulfillment fees, and storage fees for FBA (Fulfillment by Amazon) sellers. These costs can eat into your profits, so it’s crucial to carefully calculate your expenses and projected sales before diving in.

The pros and cons of selling on Amazon


1. Increase sales from a high-traffic channel

Amazon is one of the most visited websites in the world, which means your products have the potential to reach millions of customers.

2. Acquire new customers

Selling on Amazon can help you reach customers who may not have found your online store otherwise, allowing you to expand your customer base.

3. Many people prefer shopping via marketplaces

Some customers prefer to shop on Amazon due to the convenience, trust, and easy returns it offers, giving you access to a whole new segment of shoppers.


1. Marketplace fees

Amazon charges various fees that can eat into your profits, including referral fees, fulfillment fees, and storage fees for FBA sellers.

2. Limited control

As a seller on Amazon, you have limited control over branding, customer communication, and the overall shopping experience, which can be a downside for some businesses.

3. Keeping inventory in sync

Keeping inventory in sync between your own online store and Amazon can be challenging, and overselling or running out of stock can lead to negative customer experiences.

What you can sell on Amazon FBA

Almost any type of product can be sold on Amazon, from physical goods to digital downloads. However, there are certain restrictions and requirements that you’ll need to be aware of, such as the category and condition of the products you want to sell.

Learning how to sell on Amazon

Figure out what you want to sell

The first step in selling on Amazon is to determine what products you want to sell. It’s important to research the market and find a niche that has demand but isn’t oversaturated.

Get to know the costs of selling on Amazon

Understanding the fees associated with selling on Amazon is crucial for accurately calculating your potential profits and expenses.

Learn how to use Amazon Seller Central

Amazon Seller Central is the hub for managing your selling account, and it’s important to familiarize yourself with its features and tools.

Understand your fulfillment options

Amazon offers two main fulfillment options: FBA and FBM (Fulfillment by Merchant). Each has its pros and cons, so it’s important to understand which is best for your business.

Know how to write engaging Amazon listings

The quality of your product listings can have a significant impact on your sales, so it’s important to learn how to write compelling and informative listings that stand out.

6 tips to help you sell your products

1. Optimize your product listings with relevant keywords and high-quality images to improve visibility and conversion rates.

2. Leverage Amazon advertising to increase visibility and drive traffic to your product pages.

3. Offer competitive pricing and promotions to attract customers and stand out from the competition.

4. Provide exceptional customer service to build trust and encourage positive reviews and repeat purchases.

5. Monitor your performance and adjust your strategies based on data and feedback to continuously improve your sales and customer satisfaction.

6. Consider using Amazon tools and services, such as Amazon Brand Registry and Enhanced Brand Content, to enhance your brand presence and protect your products from counterfeits.

What do you need to sell on the Amazon marketplace


Starting a business on Amazon requires an initial investment to cover product costs, fees, and other expenses.


Building a successful presence on Amazon takes time and effort, from setting up your account to optimizing your listings and managing customer interactions.

Necessary documents

Depending on your location and the products you sell, you may need to provide certain documents, such as business licenses, tax information, and product certifications.


Utilize Amazon’s analytics tools to track your sales, customer behavior, and advertising performance to make informed decisions and improve your strategies.

Create your own online store and sell on Amazon today

Ultimately, selling on Amazon can be a valuable addition to your ecommerce strategy, allowing you to tap into a massive customer base and increase your sales. By carefully weighing the pros and cons, understanding the requirements, and implementing effective selling strategies, you can make the most of this powerful platform while also growing your own online store.

Selling on Amazon FAQ

Is selling on Amazon that easy?

While getting started on Amazon is relatively straightforward, building a successful and sustainable business on the platform requires time, effort, and strategic decision-making.

Is selling on Amazon a lot of work?

Yes, selling on Amazon requires ongoing effort to manage your listings, customer interactions, and marketing strategies, as well as staying informed about changes and trends in the marketplace.

What is the success rate of selling on Amazon?

Success on Amazon varies widely depending on factors such as product selection, competitive landscape, marketing efforts, and seller expertise. While some sellers achieve great success, others may struggle to gain traction.

Can Amazon FBA be a side hustle?

Many sellers use Amazon FBA as a side hustle, leveraging the platform to sell products part-time while maintaining other business activities or employment.