Last-Minute Black Friday & Cyber Monday Marketing Strategies: Essential Checklist for Ecommerce Shops

Black Friday & Cyber Monday- How it All Started

Black Friday and Cyber Monday are two of the biggest shopping events of the year, with origins dating back to the early 20th century. Black Friday originated as the unofficial start of the holiday shopping season, and Cyber Monday was created to encourage people to shop online. Over the years, these events have grown in popularity and have become crucial for ecommerce businesses.

Black Friday & Cyber Monday Holiday Spending Stats Over the Years

According to the National Retail Federation, holiday retail sales in November and December are expected to increase between 3.8% and 4.2% in 2021, reaching between $843.4 billion and $859 billion. With such high spending expected, it’s important for ecommerce shops to have a solid marketing strategy in place to capitalize on this opportunity.

Cyber Monday & Black Friday Marketing Strategies for this Big Holiday Season

1. Make Sure Your Website is Optimized & Ready to Handle the Extra Traffic

First and foremost, ensure that your website is optimized to handle the surge in traffic during the Black Friday and Cyber Monday weekend. Slow-loading pages or website crashes can result in lost sales, so invest in sufficient server capacity and optimize your website for speed.

2. Offer Attractive Discounts- Think Outside of the Box

One of the most effective ways to attract customers during this period is by offering attractive discounts. Consider offering tiered discounts based on the amount spent, or bundling products together for a special price. Get creative with your offers to stand out from the competition.

3. Make Your Email Campaigns Stand Out on BFCM

Your email marketing campaigns should be a focal point of your Black Friday and Cyber Monday strategy. Craft compelling subject lines and offer exclusive deals to your email subscribers to entice them to make a purchase. Use urgency and scarcity to drive conversions.

4. Place and Schedule Your Pop-ups

Utilize pop-ups strategically on your website to capture leads and promote special offers. Consider using exit-intent pop-ups to offer a discount to visitors who are about to leave your site, or use timed pop-ups to promote limited-time offers.

5. Use the Social Platform Wisely & Utilize Social Selling

Social media platforms are a powerful tool for reaching potential customers during the Black Friday and Cyber Monday weekend. Create engaging content, run targeted ads, and utilize social selling techniques to drive traffic and sales through your social channels.

6. Make Good Use of Remarketing

Implement a remarketing strategy to target users who have previously visited your website but did not make a purchase. Show them personalized ads featuring the products they viewed, along with special offers to entice them to complete their purchase.

7. Don’t Experiment with Paid Ads, Go for Proven Strategies

During this crucial period, it’s not the time to experiment with unproven advertising strategies. Stick to what has worked for you in the past, whether it’s Google Ads, Facebook Ads, or influencer partnerships. Focus on maximizing the ROI of your ad spend.

8. Try Early Access or Last Minute Discounts

Consider offering early access to your Black Friday and Cyber Monday deals to your most loyal customers. This can create a sense of exclusivity and reward their loyalty. Additionally, consider offering last-minute discounts to capture those procrastinating shoppers who are looking for a great deal at the eleventh hour.

Cyber Monday & Black Friday Marketing Mistakes You Should Avoid

While it’s important to focus on the right strategies, it’s equally important to avoid common mistakes. Some of the mistakes to avoid include overloading your website with too many promotions, neglecting mobile users, and failing to effectively communicate your offers through your marketing channels.

Best Black Friday & Cyber Monday Deals You Should Give a Check

It’s essential to keep an eye on your competitors and be aware of the best deals being offered in your industry. This can help you stay competitive and ensure that your offers are attractive enough to capture the attention of potential customers.

Adopt a Suitable Strategy to Launch Successful Black Friday & Cyber Monday Campaigns

By implementing these essential marketing strategies and avoiding common mistakes, ecommerce shops can maximize their sales during the Black Friday and Cyber Monday weekend. With careful planning and effective execution, this holiday season can be a major success for your business.