Microsoft Advertising introduces Filter Link Extensions in 2024

Microsoft Advertising has recently announced a game-changing update for ecommerce shops – Filter Link Extensions. This new feature has the potential to revolutionize the way businesses promote their products and services. In this comprehensive guide, we will take a deep dive into what Filter Link Extensions are, how they work, and how ecommerce shops can leverage them to boost their marketing efforts.

What are Filter Link Extensions?

Filter Link Extensions are a new ad extension format introduced by Microsoft Advertising. They allow ecommerce shops to showcase specific product categories within their ads, making it easier for potential customers to find exactly what they are looking for. With Filter Link Extensions, businesses can display a range of product options directly within their ad, providing a more seamless and targeted shopping experience for users.

How do Filter Link Extensions Work?

Filter Link Extensions work by allowing businesses to create customizable filters for their product categories. When a user clicks on a Filter Link Extension within an ad, they are directed to a landing page that displays a selection of products based on the chosen filter. This functionality enables ecommerce shops to tailor their advertising to match the specific preferences and needs of their target audience, ultimately driving more qualified traffic to their website.

Benefits of Filter Link Extensions for Ecommerce Shops

  • Improved User Experience: Filter Link Extensions enhance the user experience by offering a more streamlined and personalized shopping journey.
  • Increased Relevance: By showcasing specific product categories, businesses can ensure their ads are highly relevant to user search queries.
  • Higher Click-Through Rates: Filter Link Extensions have the potential to drive higher click-through rates by providing users with more targeted and actionable ad content.
  • Enhanced Product Visibility: Ecommerce shops can use Filter Link Extensions to increase the visibility of their product offerings, making it easier for users to discover and engage with their brand.

How to Implement Filter Link Extensions for Your Ecommerce Shop

Implementing Filter Link Extensions for your ecommerce shop is a straightforward process. To get started, follow these steps:

  1. Access Microsoft Advertising: Log in to your Microsoft Advertising account and navigate to the Extensions tab.
  2. Create a Filter Link Extension: Select the option to create a new Filter Link Extension and follow the prompts to customize your filters and product categories.
  3. Monitor Performance: Once your Filter Link Extensions are live, monitor their performance to gauge their impact on your advertising efforts. Adjust and optimize as needed to maximize results.


Filter Link Extensions represent a significant opportunity for ecommerce shops to elevate their advertising strategies and drive more targeted traffic to their websites. By leveraging this new feature, businesses can enhance the user experience, increase ad relevance, and ultimately boost their marketing ROI. As Microsoft Advertising continues to innovate and introduce new capabilities, ecommerce shops should stay informed and adapt their strategies accordingly to remain competitive in the ever-evolving digital landscape.