Pinterest Ads: Ad Types, Specs, Strategy & Examples [2024]

Why use Pinterest for advertising?

Pinterest is a powerful platform for advertising, especially for ecommerce shops. With over 400 million monthly active users, Pinterest offers a highly engaged audience that is actively searching for new ideas, products, and inspiration. This makes it an ideal platform for reaching potential customers and driving sales.

Pinterest ad types

Promoted pins

Promoted pins are regular pins that you pay to promote to a larger audience. They blend in with other pins on the platform and are a great way to increase visibility for your products or content.

Shopping ads

Shopping ads on Pinterest allow you to showcase your products with an image, title, and price directly in the Pinterest feed. This makes it easy for users to discover and purchase your products without leaving the platform.

Video ads

Video ads on Pinterest are a great way to capture attention and tell a story about your brand or products. With the option to create long-form video content, you can engage users and drive them to take action.

Pinterest carousel ads

Carousel ads allow you to showcase multiple images or videos in a single ad, giving users a more immersive and interactive experience. This is great for highlighting different product features or telling a visual story.

Pinterest collection ads

Collection ads allow you to feature multiple products in a single ad, making it easy for users to browse and discover your product offerings. This format is perfect for driving consideration and purchase intent.

Try on product pins

Try on product pins enable users to virtually try on products like makeup or clothing using augmented reality. This interactive and engaging format can drive higher conversion rates and customer satisfaction.

Dynamic retargeting campaigns

Dynamic retargeting campaigns allow you to show personalized ads to users who have previously interacted with your brand or website. This can help you re-engage potential customers and drive them to complete a purchase.

Pinterest ad objectives

Brand awareness

Brand awareness campaigns are designed to increase the visibility of your brand and reach a larger audience. This is great for introducing your brand to new potential customers and building brand recognition.

Video views

Video views campaigns are focused on getting users to watch your video content. This can be a powerful way to tell your brand story and showcase your products in action.

Consideration

Consideration campaigns are designed to drive engagement and interest in your products or content. This can include promoting pins, driving traffic to your website, or encouraging users to save your content for later.

Conversions

Conversion campaigns are focused on driving specific actions such as purchases, sign-ups, or leads. This is ideal for ecommerce shops looking to drive sales and revenue.

Catalog sales

Catalog sales campaigns are designed to promote your product catalog and drive purchases directly from the Pinterest platform. This can be a powerful way to showcase your product offerings and drive sales.

Pinterest ad sizes

Promoted pins

The recommended aspect ratio for promoted pins is 2:3, with a minimum width of 600 pixels.

Video ads

For video ads, the recommended aspect ratio is 1:1 or 2:3, with a minimum resolution of 240p.

Carousel ads

Carousel ads should have an aspect ratio of 1:1 and a minimum width of 600 pixels. Each card in the carousel should have a 1:1 aspect ratio.

Collection ads

Collection ads should have an aspect ratio of 1:1 and a minimum width of 600 pixels. The cover image should have a 1:1 aspect ratio.

Pinterest bidding methods

Pinterest offers both automatic and manual bidding options. With automatic bidding, Pinterest will optimize your bids to maximize your campaign’s performance. With manual bidding, you can set your own maximum bid for your ad group.

How to get started with Pinterest advertising

1. Create a business account

To get started with Pinterest advertising, you’ll need to create a business account and convert it to a Pinterest Ads account.

2. Set up your tracking

Install the Pinterest Tag on your website to track conversions and optimize your ad campaigns for specific actions.

3. Select your campaign objective

Choose the objective that aligns with your advertising goals, whether it’s brand awareness, consideration, or conversions.

4. Set up your campaign budget

Determine your daily or lifetime campaign budget and set your bid strategy based on your advertising objectives.

5. Create an ad group

Organize your ads by creating ad groups based on targeting, budget, and bid strategy.

6. Create your audience

Define your target audience based on demographics, interests, and behaviors to reach the right users with your ads.

7. Create your ad

Design your ad creative, select your ad format, and add a compelling headline and description to drive engagement.

Pinterest ad campaign examples to inspire you

Here are some examples of successful Pinterest ad campaigns:

  • A fashion retailer promoting a new collection with a carousel ad showcasing different outfits and accessories.
  • A beauty brand running a video ad campaign featuring makeup tutorials and product demonstrations.
  • An outdoor gear retailer using a collection ad to showcase a range of products for outdoor enthusiasts.

Elevate your brand with a Pinterest Ads strategy

With its highly visual and inspirational nature, Pinterest is a unique platform for advertising that can help elevate your brand and drive sales for your ecommerce shop. By leveraging the various ad types, targeting options, and creative opportunities on Pinterest, you can create a compelling and effective advertising strategy that resonates with potential customers and drives results.