Product Listing Ads Now On Smartphones: How to Take Advantage in 2024

Google has announced on its Commerce blog that product listing ads (PLAs) are now showing on smartphones in all markets that currently serve PLAs. To be eligible to run on smartphones, product listing ad campaigns must be upgraded to enhanced. Below are two screenshots of how the ads are appearing:

What are Product Listing Ads (PLAs)?

Product Listing Ads (PLAs) are a type of advertising that allows retailers to promote their products on Google’s search results pages. These ads appear as a grid of product images, along with their titles, prices, and the name of the retailer. PLAs are a highly effective way to showcase your products to potential customers and drive traffic to your ecommerce shop.

Why Should You Take Advantage of PLAs on Smartphones?

With the increasing use of smartphones for online shopping, it’s crucial for ecommerce shops to optimize their advertising strategies for mobile devices. According to Google, more than half of online traffic now comes from mobile devices, and this trend is only expected to continue growing. By taking advantage of PLAs on smartphones, you can reach a wider audience and drive more sales for your ecommerce shop.

How to Upgrade Your Product Listing Ad Campaigns to Enhanced

In order to run PLAs on smartphones, your product listing ad campaigns must be upgraded to enhanced. To do this, follow these steps:

  1. Log in to your Google Ads account
  2. Select the product listing ad campaign you want to upgrade
  3. Click on the settings tab
  4. Under “Devices”, select “Enhanced” for the campaign to run on smartphones
  5. Save your changes

Once you’ve upgraded your product listing ad campaigns to enhanced, your ads will start appearing on smartphones in addition to desktop and tablet devices.

Tips for Optimizing Your PLAs for Smartphones

Now that your PLAs are running on smartphones, it’s important to optimize them for the mobile experience. Here are some tips to help you make the most of your PLAs on smartphones:

  • Use high-quality, visually appealing product images that are optimized for mobile viewing
  • Write compelling ad copy that encourages users to click and make a purchase
  • Ensure that your product landing pages are mobile-friendly and load quickly
  • Monitor your PLA performance on smartphones and make adjustments as needed

Measuring the Success of Your PLAs on Smartphones

It’s important to track the performance of your PLAs on smartphones to see how they’re contributing to your ecommerce shop’s overall success. You can use Google Ads’ reporting tools to analyze metrics such as click-through rate, conversion rate, and return on ad spend for your PLAs on smartphones. By regularly monitoring and optimizing your PLA campaigns, you can maximize their impact on your ecommerce shop’s growth.

Conclusion

With PLAs now appearing on smartphones, ecommerce shops have a valuable opportunity to reach and engage with mobile shoppers. By upgrading your product listing ad campaigns to enhanced and optimizing them for the mobile experience, you can take advantage of this new advertising opportunity and drive more sales for your ecommerce shop in 2024 and beyond.