Rokomari: Revolutionizing the Bangladesh Book Marketplace

An eCommerce Success Story- How Rokomari Becomes The Leading Brand in Bangladeshi Book Industry

Rokomari, the leading online bookstore in Bangladesh, has come a long way since its inception. It has revolutionized the way people buy and sell books in the country, and its success story is nothing short of inspiring.

Where Does Rokomari Stand Right Now

Today, Rokomari stands as the go-to platform for book lovers in Bangladesh. With a wide range of books, convenient delivery options, and a user-friendly interface, it has become the ultimate destination for book shopping in the country.

Why Rokomari Started Selling Books Out of Everything

Rokomari started its journey with a simple yet powerful vision – to make books accessible to everyone. In a country where physical bookstores were limited, Rokomari saw the potential to fill the gap and provide book lovers with a convenient way to find and purchase their favorite reads.

Initial Challenges – Story of Troubles and Overcoming Them

The 1st Challenge- Convincing the Publishers

One of the initial challenges Rokomari faced was convincing publishers to come on board. In a market dominated by physical bookstores, convincing publishers to shift to online selling was no easy feat. However, Rokomari’s team was persistent and eventually managed to build strong partnerships with publishers.

The 2nd Challenge- Payment System & Delivery

Setting up a reliable payment system and efficient delivery process was another hurdle for Rokomari. However, with a focus on customer satisfaction and a commitment to providing a seamless shopping experience, they overcame these challenges and established a robust system for payments and delivery.

The 3rd Challenge- How to Involve Readers to Become a Brand Voice in the Book Marketplace

Rokomari understood the importance of engaging readers and turning them into brand advocates. They implemented various strategies to involve readers, such as book clubs, online forums, and social media engagement, to create a community of book lovers who would champion the Rokomari brand.

The 4th Challenge- The Perks of Being a Writer & Publisher’s Favourite Place

Rokomari aimed to be a writer and publisher-friendly platform, offering benefits such as higher royalties and promotional opportunities. This approach helped them become the preferred choice for writers and publishers, further strengthening their position in the market.

Revolutionizing eCommerce Branding – Marketing Phenomenon

1. Traditional Outbound Strategy

Rokomari adopted a traditional outbound strategy, including advertising in print media, radio, and TV, to reach a wider audience. This approach helped them establish brand awareness and attract more customers to their platform.

2. Cold Callings and Email Marketing

Utilizing cold calling and email marketing, Rokomari reached out to potential customers and built relationships with them. This personalized approach proved to be effective in driving sales and customer loyalty.

3. Leveraging Social Media Marketing

Rokomari recognized the power of social media and leveraged platforms like Facebook, Instagram, and Twitter to connect with their audience. They used engaging content, promotions, and influencer partnerships to build a strong presence on social media.

4. Involving Publishers and Writers Even More

Rokomari actively involved publishers and writers in their marketing efforts, collaborating on events, promotions, and exclusive book launches. This not only helped in promoting the platform but also strengthened their relationships within the industry.

Mahmudul Hasan Shohag – A Visionary Behind the Scene

Mahmudul Hasan Shohag, the founder and CEO of Rokomari, has been the driving force behind the success of the brand. His vision, leadership, and determination have propelled Rokomari to its current position as a leader in the book industry.

How to Start an eCommerce Business Like Rokomari Book Marketplace

If you’re inspired by Rokomari’s success and want to start your own eCommerce business in the book industry, here are some key steps to consider:

  • Identify your niche and target audience
  • Build strong partnerships with publishers and writers
  • Focus on a user-friendly platform and seamless customer experience
  • Implement a robust marketing strategy
  • Stay committed to your vision and goals

Start Your Own Book Marketplace with Great Inspiration

Rokomari’s journey is a testament to the potential of eCommerce in revolutionizing traditional industries. By taking inspiration from their story, aspiring entrepreneurs can build successful eCommerce ventures and make a significant impact in their respective markets.