The latest marketing hacks for ecommerce growth in 2024

As an ecommerce shop owner, staying ahead of the latest marketing hacks is crucial for driving growth and success in 2024. With the ever-changing landscape of online retail, it’s important to stay informed about the latest updates and strategies that can help your business thrive. In this article, we’ll cover the most recent marketing hacks for ecommerce growth, including updates from Google and new trends in tech SEO.

PPC: Google updates Customer Match, Performance Max campaigns, the Insights page and product feeds

One of the most effective ways to drive traffic and sales for your ecommerce shop is through pay-per-click (PPC) advertising. Google has recently made updates to several key features that can help ecommerce businesses maximize their PPC campaigns. The update to Customer Match allows you to target and personalize ads for specific customer segments, while Performance Max campaigns offer a new way to automate and optimize your ad performance. Additionally, the Insights page provides valuable data and analytics to help you understand your customers better, while updates to product feeds can improve the visibility of your products in search results.

Travel: Google announces travel product updates for vacation rentals, hotel booking extensions to begin rolling out

If your ecommerce shop sells travel-related products or services, it’s important to stay updated on the latest trends and updates in the travel industry. Google has recently announced updates to its travel products, including vacation rentals and hotel booking extensions. These updates can provide new opportunities for ecommerce businesses to reach potential customers and increase sales in the travel sector.

Local: Google launches new ad formats for local campaigns and pickup later option for local inventory ads

For ecommerce businesses with a physical presence or local inventory, staying on top of local marketing trends is essential. Google has rolled out new ad formats for local campaigns, as well as a pickup later option for local inventory ads. These updates can help ecommerce shops drive foot traffic to their physical locations and increase sales through local marketing efforts.

Tech SEO: News from Google I/O for technical SEO practitioners and site developers

Technical SEO is a critical component of ecommerce growth, as it directly impacts the visibility and performance of your online store. Keeping up with the latest news and updates from Google I/O can provide valuable insights for technical SEO practitioners and site developers. By staying informed about the latest trends and best practices in tech SEO, ecommerce businesses can improve their online presence and drive more traffic and sales.

Search Shorts: The one where we troll Twitter

Twitter is a valuable platform for ecommerce businesses to engage with their audience and drive traffic to their online store. By staying active on Twitter and leveraging the latest trends and updates, ecommerce shop owners can effectively reach potential customers and increase brand awareness. This section will cover the latest search shorts and trends on Twitter that can be leveraged for ecommerce growth.


Staying updated on the latest marketing hacks for ecommerce growth is essential for driving success in 2024. By leveraging updates from Google, staying informed about trends in travel and local marketing, and staying on top of tech SEO best practices, ecommerce businesses can position themselves for growth and success in the competitive online retail landscape.

Keep an eye on the latest updates and trends, and be proactive in implementing new strategies to stay ahead of the competition and drive growth for your ecommerce shop.