What is augmented reality?
Augmented reality (AR) is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view. It enhances the user’s perception of reality by incorporating digital information with the physical environment.
Benefits of using augmented reality in marketing
Greater brand recognition
AR can create memorable and shareable experiences for consumers, leading to increased brand recognition and awareness.
Increased engagement
AR experiences can captivate and engage consumers in a way that traditional marketing methods cannot, leading to longer interaction times and higher engagement rates.
Higher conversion rates
By providing interactive and immersive experiences, AR can drive higher conversion rates as consumers are more likely to make a purchase after engaging with AR content.
More informed purchasing decisions
AR allows consumers to visualize products in real-world settings, helping them make more informed purchasing decisions by experiencing the product before buying.
Ways to use augmented reality in marketing
Virtual try-ons
AR can enable virtual try-on experiences for products such as clothing, accessories, and makeup, allowing consumers to visualize how the products will look on them before making a purchase.
Augmented branding materials
AR can bring static branding materials to life, creating interactive and engaging experiences for consumers when they interact with packaging, signage, or print materials.
Virtual in-home visualization
AR can provide consumers with the ability to visualize how products such as furniture, home decor, or appliances will look in their own homes, helping them make better purchasing decisions.
Augmented showrooms
AR can be used to create virtual showrooms, allowing consumers to explore and interact with products in a digitally enhanced environment, providing a unique and immersive shopping experience.
Experiential marketing
AR can be integrated into experiential marketing campaigns to create interactive and memorable experiences for consumers, driving brand engagement and loyalty.
Examples of augmented reality in marketing
Pepsi’s AR bus shelter
Pepsi created an AR bus shelter that transformed the surrounding cityscape into a series of interactive scenes, providing an engaging and memorable experience for commuters.
Mercedes’ AI assistant
Mercedes introduced an AR-powered AI assistant that provides users with real-time information about their surroundings, enhancing the driving experience and safety.
Gucci’s virtual sneaker try-on
Gucci launched an AR app that allows users to virtually try on sneakers using their smartphone camera, providing a personalized and interactive shopping experience.
Vodafone’s interactive game
Vodafone developed an AR game that allowed users to interact with virtual characters and objects in the real world, creating a fun and engaging experience to promote their brand.
Arhaus
Arhaus, a furniture retailer, implemented AR technology to allow customers to visualize how their furniture would look in their own homes, leading to higher customer satisfaction and reduced returns.
Augmented reality marketing FAQ
What is an example of augmented reality in advertising?
One example of augmented reality in advertising is the use of AR filters on social media platforms, allowing users to interact with branded content in a fun and engaging way.
Is AR part of digital marketing?
Yes, AR is a part of digital marketing as it leverages technology to create interactive and immersive experiences for consumers, driving engagement and conversions.
How do you use AR in advertising?
AR can be used in advertising by creating interactive and immersive experiences for consumers through virtual try-ons, interactive brand materials, virtual showrooms, and experiential marketing campaigns.