The Power of Product Placement: Examples and Benefits for Ecommerce Shops (2024)

What is product placement?

Product placement is a marketing strategy where products or brands are featured in a media content such as movies, TV shows, or social media posts. The goal is to subtly promote the product or brand by integrating it seamlessly into the content.

How does product placement work?

Product placement works by strategically placing products or brands in media content where they will be seen by the target audience. This can be done through paid placements or through partnerships with content creators.

Benefits of product placement for businesses

Product placement offers several benefits for businesses, including increased brand visibility, improved brand perception, and the ability to reach a larger audience. It can also create a positive association with the product or brand and generate more sales.

3 product placement best practices

When implementing product placement strategies, it’s important to follow best practices to ensure success. These include choosing the right media content, integrating the product or brand in a natural and subtle way, and targeting the right audience.

Examples of successful product placement campaigns

Batsheva

Batsheva, a clothing brand, successfully implemented product placement in the TV show “Stranger Things”. The character Eleven wears a Batsheva dress in one of the episodes, leading to increased brand awareness and sales.

Zillow

Zillow, a real estate company, used product placement in the movie “The Intern” starring Anne Hathaway and Robert De Niro. The use of Zillow’s online platform in the movie led to a surge in website traffic and user engagement.

Product placement FAQ

What does product placement mean?

Product placement refers to the strategic placement of products or brands in media content to promote them to a wider audience.

Is product placement legal?

Product placement is legal as long as it is disclosed to the audience in some way, such as through a disclaimer at the beginning or end of the content.

What are the four types of product placement?

  • Visual product placement
  • Verbal product placement
  • Virtual product placement
  • Audio product placement

What is the purpose of product placement?

The purpose of product placement is to increase brand visibility, improve brand perception, and ultimately drive sales.