Top 25 Email Marketing Tools for Explosive Growth in 2024

What is email marketing software?

Email marketing software is a tool that allows businesses to create, send, and track email campaigns. These platforms provide a range of features that help optimize and automate the email marketing process.

What should email marketing platforms do?

Drag-and-drop user interface

A user-friendly drag-and-drop interface makes it easy to create visually appealing emails without the need for coding or design skills.

Segmentation

Segmentation allows you to divide your email list into smaller groups based on specific criteria, such as demographics, behavior, or purchase history. This enables you to send more targeted and relevant content to your subscribers.

Personalization

Personalization features allow you to customize your emails with the recipient’s name, location, or other personalized information. This helps to create a more personalized and engaging experience for your subscribers.

Automation

Automation features enable you to set up automated email campaigns based on triggers such as sign-ups, purchases, or website activity. This saves time and ensures that your subscribers receive timely and relevant emails.

A/B Testing

A/B testing, also known as split testing, allows you to test different elements of your email campaigns, such as subject lines, content, or images, to determine which performs best. This helps to optimize your email marketing strategy for better results.

SMS marketing

Some email marketing platforms also offer SMS marketing features, allowing you to reach your subscribers through text messages in addition to email.

Chatbots

Integrating chatbots into your email marketing platform can help provide real-time customer support and personalized interactions with your subscribers.

Reports and analytics

Comprehensive reporting and analytics features provide insights into the performance of your email campaigns, including open rates, click-through rates, conversion rates, and more. This data helps you understand what’s working and what’s not, so you can make data-driven decisions.

Best email marketing tools to use in 2022

Sendinblue

Key features:

  • Drag-and-drop email editor
  • Segmentation and personalization
  • Marketing automation

Pricing:

Sendinblue offers a free plan with limited features, as well as paid plans starting at $25 per month.

Omnisend

Key features:

  • Omni-channel marketing automation
  • Segmentation and personalization
  • A/B testing

Pricing:

Omnisend offers a free plan with basic features, as well as paid plans starting at $16 per month.

Hubspot

Key features:

  • CRM integration
  • Marketing automation
  • Personalization

Pricing:

Hubspot offers a free plan for email marketing, with additional paid marketing hub plans starting at $45 per month.

Drip

Key features:

  • E-commerce CRM integration
  • Behavior-based automation
  • Personalization

Pricing:

Drip offers a 14-day free trial, with paid plans starting at $19 per month.

ConvertKit

Key features:

  • Subscriber tagging and segmenting
  • Visual automation builder
  • Landing pages and forms

Pricing:

ConvertKit offers a free plan for up to 1000 subscribers, with paid plans starting at $29 per month.

Mailchimp

Key features:

  • Marketing CRM
  • Personalization and segmentation
  • Behavior-based automation

Pricing:

Mailchimp offers a free plan for up to 2000 contacts, with paid plans starting at $9.99 per month.

Email Octopus

Key features:

  • Simple email marketing
  • Custom forms and landing pages
  • Automation and segmentation

Pricing:

Email Octopus offers a free plan with limited features, as well as paid plans starting at $20 per month.

Aweber

Key features:

  • Drag-and-drop email builder
  • Automated email campaigns
  • Segmentation and tagging

Pricing:

Aweber offers a free plan for up to 500 subscribers, with paid plans starting at $19 per month.

Klaviyo

Key features:

  • E-commerce marketing automation
  • Segmentation and personalization
  • Customizable forms and pop-ups

Pricing:

Klaviyo offers a free plan for up to 250 contacts, with paid plans starting at $20 per month.

Constant Contact

Key features:

Pricing:

Constant Contact offers a free trial, with paid plans starting at $20 per month.

Moosend

Key features:

  • Drag-and-drop editor
  • Marketing automation
  • Personalization and segmentation

Pricing:

Moosend offers a free plan with limited features, as well as paid plans starting at $8 per month.

EngageBay

Key features:

  • All-in-one marketing platform
  • Marketing automation
  • CRM integration

Pricing:

EngageBay offers a free plan with basic features, as well as paid plans starting at $14.99 per month.

GetResponse

Key features:

  • Marketing automation
  • Landing pages and webinars
  • Analytics and reporting

Pricing:

GetResponse offers a 30-day free trial, with paid plans starting at $15 per month.

ActiveCampaign

Key features:

  • Advanced automation
  • CRM and sales automation
  • Dynamic content

Pricing:

ActiveCampaign offers a free trial, with paid plans starting at $9 per month.

MailerLite

Key features:

  • Drag-and-drop editor
  • Automation and segmentation
  • Landing pages and pop-ups

Pricing:

MailerLite offers a free plan for up to 1000 subscribers, with paid plans starting at $10 per month.

Keap

Key features:

  • CRM and sales automation
  • Marketing automation
  • Customizable forms and landing pages

Pricing:

Keap offers a free trial, with paid plans starting at $79 per month.

SendPulse

Key features:

  • AI personalization
  • Multi-channel marketing
  • Automation and segmentation

Pricing:

SendPulse offers a free plan with limited features, as well as paid plans starting at $7.88 per month.

Freshworks CRM

Key features:

  • CRM and sales automation
  • Email and SMS marketing
  • Lead scoring and analytics

Pricing:

Freshworks CRM offers a free plan for unlimited users, with paid plans starting at $29 per month.

Campaign Monitor

Key features:

  • Drag-and-drop builder
  • Automation and personalization
  • Analytics and reporting

Pricing:

Campaign Monitor offers a free trial, with paid plans starting at $9 per month.

SalesForce

Key features:

  • CRM integration
  • Personalized email marketing
  • Automation and analytics

Pricing:

SalesForce offers a range of pricing plans for their marketing cloud, starting at $400 per month.

SendGrid

Key features:

  • Email API and SMTP service
  • Marketing campaigns
  • Analytics and deliverability

Pricing:

SendGrid offers a free plan with limited features, as well as paid plans starting at $14.95 per month.

Why does email marketing matter?

Email marketing remains one of the most effective channels for reaching and engaging with customers. It allows you to build and nurture relationships with your audience, drive sales, and generate repeat business.

What does email marketing software cost?

Email marketing software costs vary depending on the features, number of contacts, and level of service required. Many platforms offer free plans with limited features, as well as paid plans that scale based on the size of your email list and the features you need.

Does CRM software include email marketing?

Some CRM software includes email marketing features, but not all. It’s important to evaluate the specific capabilities of each CRM platform to determine if it meets your email marketing needs.

How to choose the best email marketing software platform

Pick your goals

Identify your email marketing goals, whether it’s lead generation, sales, customer retention, or brand awareness. Understanding your goals will help you choose a platform that aligns with your objectives.

Pick must-have features

Make a list of the features that are essential for your email marketing strategy. This could include automation, segmentation, personalization, A/B testing, and analytics.

Match features to goals

Match the features of each platform to your goals. For example, if your goal is to drive e-commerce sales, look for platforms with strong e-commerce integration and automation features.

Create a plan

Create a plan that outlines how you will use the email marketing platform to achieve your goals. This will help you stay focused and make the most of the features available to you.

Start with the free plan

Many email marketing platforms offer free plans or trials. Take advantage of these to test the platform and see if it meets your needs before committing to a paid plan.

Conclusion

Choosing the right email marketing software is crucial for the success of your e-commerce business. By understanding your goals, evaluating the features of each platform, and testing them out, you can find the best tool to help you achieve explosive growth in 2024.