US Paid Search Growth Trends and Google Brand CPCs: 2024 Report


As the e-commerce landscape continues to evolve, staying on top of the latest trends and data is crucial for online businesses to thrive. In this report, we will delve into the US paid search growth trends and Google brand CPCs for 2024, providing valuable insights for e-commerce shops looking to optimize their marketing strategies and drive growth.

Google: Growth Slowing; Steep Rise In Brand CPCs

According to the 2024 report, Google’s paid search growth has shown signs of slowing down compared to previous years. This trend indicates a more competitive landscape, making it essential for e-commerce shops to stay ahead of the curve in order to maintain and increase their market share.

Furthermore, the report highlights a steep rise in brand CPCs on Google. This means that the cost of advertising for branded keywords has increased significantly, posing a challenge for e-commerce shops to maintain profitability while leveraging their brand presence in paid search campaigns.

Bing: Non-brand Click Growth Driven By Product Ads

On the other hand, Bing has seen non-brand click growth driven by product ads. This presents an opportunity for e-commerce shops to diversify their paid search strategies and tap into the potential of Bing’s platform to reach a wider audience and drive conversions.

Product Ads

The 2024 report emphasizes the importance of product ads in the current e-commerce landscape. With consumers increasingly turning to online platforms for their shopping needs, product ads play a vital role in capturing their attention and driving them towards making a purchase. E-commerce shops should prioritize optimizing their product ads to align with consumer preferences and behavior.

Yahoo Gemini

Yahoo Gemini continues to be a relevant platform for e-commerce shops to consider in their paid search strategies. The report indicates that Yahoo Gemini has maintained its position as a valuable channel for reaching potential customers, presenting an opportunity for e-commerce shops to diversify their advertising efforts and maximize their reach.


In conclusion, the 2024 report on US paid search growth trends and Google brand CPCs provides valuable insights for e-commerce shops aiming to optimize their marketing efforts. By staying informed and adapting to the evolving landscape, e-commerce shops can position themselves for growth and success in the competitive e-commerce market.

It is crucial for e-commerce shops to leverage the data and trends outlined in the report to refine their paid search strategies, explore new opportunities on platforms such as Bing and Yahoo Gemini, and stay ahead of the curve in a rapidly evolving e-commerce landscape.