What are TikTok trends?
TikTok trends are popular topics, challenges, or content formats that gain traction within the TikTok community. These trends can include dance challenges, lip-syncing to popular songs, comedy skits, and more. They often involve the use of specific hashtags and are shared widely across the platform.
How you can use TikTok trends for your business
Increase your reach
By participating in TikTok trends, you can tap into a larger audience that is already engaged with popular content. This can help increase your reach and attract new followers to your account.
Create real connections with potential customers
TikTok trends often involve user-generated content, which can help humanize your brand and create real connections with potential customers. By participating in trends, you can show the human side of your business and build trust with your audience.
Learn more about your audience
By understanding the trends that resonate with your audience, you can gain insights into their preferences, interests, and behavior. This can help you tailor your marketing strategies to better connect with your target demographic.
What is the TikTok Trend Discovery tool?
The TikTok Trend Discovery tool is a feature that allows users to discover trending topics, hashtags, and challenges on the platform. It provides insights into the most popular content and can help businesses stay ahead of the curve when it comes to creating relevant and engaging content.
6 ways to discover trends on TikTok
1. Use the Trend Discovery tool
The Trend Discovery tool can be accessed within the TikTok app and provides a curated list of trending topics and hashtags. It also offers insights into the performance of each trend, including the number of views and engagement it has received.
2. Use the Inspiration tools
TikTok offers various inspiration tools, such as the Discover page and the For You feed, which showcase popular content and trending topics. By exploring these sections, you can identify the trends that are gaining momentum and tailor your content accordingly.
3. Explore TikTok’s Ads Library
The Ads Library on TikTok allows users to search for trending ad campaigns and view the creative strategies that brands are using to engage their audience. This can provide valuable insights into the types of content that are resonating with TikTok users.
4. Browse TikTok
Spend time browsing through TikTok to see what types of content are popular and trending. Pay attention to the hashtags, challenges, and topics that are generating a lot of engagement, and consider how you can incorporate them into your own content strategy.
5. Check trends on other platforms
Look beyond TikTok and explore trends on other social media platforms, such as Instagram, Twitter, and YouTube. By keeping an eye on what is trending across different platforms, you can identify overarching trends that are gaining traction with a wider audience.
6. Employ social listening tools
Utilize social listening tools to monitor conversations and trends related to your industry or niche. These tools can help you identify emerging topics and conversations that are gaining momentum on TikTok, allowing you to stay ahead of the curve.
TikTok trend discovery FAQ
How do I get to TikTok Trend Discovery?
To access TikTok Trend Discovery, simply open the TikTok app and navigate to the Discover tab. From there, you can explore the Trend Discovery tool to discover the latest trending topics and hashtags.
How do you find what is trending on TikTok?
You can find what is trending on TikTok by using the Trend Discovery tool, exploring the Inspiration tools, checking the Ads Library, browsing TikTok, checking trends on other platforms, and employing social listening tools.
Who can use the TikTok Trend Discovery tool?
The TikTok Trend Discovery tool is available for all TikTok users, including businesses and content creators. It provides valuable insights into the latest trends and can be used to inform content creation strategies.