Using User-Generated Content (UGC) to Boost Your Ecommerce Shop in 2024

Unlock UGC for your brand

As an ecommerce shop owner, you’re always looking for new and innovative ways to boost your business. One powerful tool that you may not be utilizing to its full potential is user-generated content (UGC). In this article, we’ll explore how you can leverage UGC to take your ecommerce shop to the next level in 2024.

What is user-generated content (UGC)?

User-generated content, or UGC, refers to any content that is created by your customers, employees, or other users of your products or services. This can include photos, videos, reviews, social media posts, and more. UGC is a highly valuable form of content because it is authentic, relatable, and can help to build trust and credibility for your brand.

Find UGC creators through Shopify Collabs

One way to tap into UGC for your ecommerce shop is through Shopify Collabs. This platform allows you to connect with influencers and content creators who can help to generate authentic and engaging content for your brand.

3 types of user-generated content and examples

1. Customer-generated content

Customer-generated content includes photos, videos, and reviews that are created by your customers. For example, a customer posting a photo of themselves using your product on social media, or leaving a review on your website.

2. Employee-generated content

Employee-generated content involves content created by your own team members. This could be behind-the-scenes photos, videos of company events, or blog posts written by employees.

3. Creator-generated content

Creator-generated content is content created by influencers, content creators, or other external partners. This could include sponsored social media posts, product reviews on YouTube, or guest blog posts on industry websites.

How to create and collect UGC for your brand

Create a branded hashtag

One effective way to encourage UGC is by creating a branded hashtag that customers can use when sharing content related to your brand. This makes it easy for you to find and share UGC on your own social media channels.

Incentivize submissions with contests and giveaways

Running contests and giveaways can be a great way to incentivize customers to create and share UGC. For example, you could run a photo contest where customers submit photos of themselves using your products for a chance to win a prize.

Ask for UGC in post-purchase marketing touchpoints

When customers make a purchase, you can encourage them to share UGC by including a call-to-action in their post-purchase emails or packaging. This can help to capture their excitement and satisfaction with your products.

Explore paid user-generated content platforms

There are also paid platforms that connect brands with content creators who can generate UGC for you. While this option may require a budget, it can be a way to access high-quality UGC from experienced creators.

How to use UGC in your marketing safely and effectively

Get permission first and be upfront about usage

Before using any UGC in your marketing, be sure to obtain permission from the creator. It’s also important to be transparent about how you plan to use the content, whether it’s for social media, email marketing, or other channels.

Use UGC as your ad creative

UGC can be a powerful tool for creating authentic and engaging ad creative. Consider using customer photos or videos in your social media ads, or featuring UGC in your email marketing campaigns.

Repurpose UGC for other channels

Once you have UGC, you can repurpose it across different marketing channels. For example, a customer photo shared on Instagram could also be featured on your website or in a printed catalog.

Leverage UGC as social proof on and off your site

UGC can also be used as social proof to build trust with potential customers. Consider featuring UGC on your product pages, in your email newsletters, and in your advertising to show real people using and loving your products.

Tap into the power of the people with UGC

By unlocking the potential of user-generated content, you can tap into the power of your community to create authentic and compelling content for your ecommerce shop. UGC can help to build trust, drive engagement, and ultimately boost your sales.

User-generated content FAQ

What is user-generated content?

User-generated content refers to any content that is created by your customers, employees, or other users of your products or services, rather than by your brand itself.

What is an example of user-generated content?

An example of user-generated content could be a customer sharing a photo of themselves using your product on social media, or an employee writing a blog post about their experience working at your company.

What are different types of user-generated content?

There are three main types of user-generated content: customer-generated content, employee-generated content, and creator-generated content.

How is user-generated content used in marketing?

User-generated content can be used in marketing to build trust and credibility, drive engagement, and showcase real people using and loving your products or services.

In conclusion, user-generated content is a powerful tool that can help to boost your ecommerce shop in 2024. By creating and collecting UGC, and using it in your marketing safely and effectively, you can tap into the power of the people to drive success for your brand.