Utilizing Reddit for Business Growth: 2024 Edition

Utilizing Reddit for Business Growth: 2024 Edition

Understanding the basics of Reddit

Reddit is a social news aggregation and discussion website that is organized into communities called “subreddits.”

Learning the language of Reddit

Reddit has its own unique language and culture. It’s important to familiarize yourself with terms like “OP” (original poster), “AMA” (ask me anything), “TIL” (today I learned), and many others.

A glossary of Reddit terms

To make things easier, here’s a quick glossary of some common Reddit terms:
– AMA: Ask Me Anything
– TIL: Today I Learned
– TL;DR: Too Long; Didn’t Read
– NSFW: Not Safe for Work
– OP: Original Poster

Reddiquette: Understanding the rules of Reddit

It’s important to familiarize yourself with the rules and guidelines of Reddit, commonly referred to as “Reddiquette.” Be sure to read and follow these rules to avoid being banned or downvoted.

Posting and commenting on Reddit

Posting and commenting on Reddit is a great way to engage with the community and promote your business.

How to build up your Reddit karma quickly

Karma is a point system on Reddit that reflects how much good the user has done for the community. You can earn karma by getting upvotes on your posts and comments.

Free tools to improve your Reddit experience

There are many free tools available to help improve your Reddit experience, such as the Reddit Enhancement Suite, which adds a ton of cool features to enhance your Reddit experience.

How to use Reddit for businesses

Reddit can be a powerful tool for businesses when used correctly.

1. Pay for Reddit ads

Reddit offers advertising options that can help you reach your target audience.

2. Promote deals in the right subreddits

Find relevant subreddits to promote your deals and products. Be sure to read and follow the rules of each subreddit.

3. Customer service and community management

Engage with the Reddit community by providing excellent customer service and managing your business’s community presence.

4. Post something interesting (that happens to do with your business)

Post interesting and relevant content that will naturally promote your business without being overly promotional.

5. Do an AMA if you have a compelling story

Consider doing an “Ask Me Anything” (AMA) to engage with the community and share your business’s story.

6. Curate viral content

Curating and sharing viral content can help increase your business’s visibility on Reddit.

7. Hire local or remote talent

Reddit can be a great place to find local or remote talent for your business.

8. Market research and feedback

Use Reddit to conduct market research and gather feedback from potential customers.

9. Run a contest in a subreddit

Running a contest in a relevant subreddit can help increase engagement and promote your business.

Reddit marketing examples

Several businesses have successfully utilized Reddit for marketing purposes.

Thirty 48

Thirty 48, a sock company, gained significant traction on Reddit after posting a unique story about their business.


degardo, a furniture company, ran a successful AMA that helped raise brand awareness and drive traffic to their website.


Gymshark, a fitness apparel brand, has effectively used Reddit to engage with their target audience and promote their products.


Noom, a health and wellness company, has leveraged Reddit to share success stories and gather feedback from the community.


Ledger, a cryptocurrency wallet company, has effectively utilized Reddit to engage with the crypto community and promote their products.

Reddit is best when you put the community first

It’s important to remember that Reddit is first and foremost a community. When using Reddit for business purposes, it’s essential to prioritize the needs and interests of the community.

Using Reddit for business FAQ

Is Reddit good for business?

Yes, when used correctly, Reddit can be a powerful tool for businesses to reach and engage with their target audience.

Can a business have a Reddit account?

Yes, businesses can have a Reddit account, but it’s important to follow the rules and guidelines set forth by Reddit.

What are the benefits of businesses using Reddit?

The benefits of businesses using Reddit include reaching a large and diverse audience, engaging with potential customers, and gathering valuable feedback.

Can companies post on Reddit?

Yes, companies can post on Reddit, but it’s important to do so in a way that adds value to the community and follows the rules and guidelines.