Walmart Marketplace SEO: 10 Tips to Rank for the Right Keywords in 2024

When it comes to selling products on Walmart Marketplace, having a strong SEO strategy is crucial for success. With the right approach, you can ensure that your products are visible to potential customers and rank for the right keywords. In this article, we will discuss 10 tips to help you improve your Walmart Marketplace SEO in 2024.

1. Understand the Walmart search algorithm

Before you can effectively optimize your product listings for Walmart Marketplace, it’s important to have a solid understanding of the platform’s search algorithm. By understanding how Walmart’s search algorithm works, you can tailor your SEO efforts to align with the factors that influence search rankings on the platform.

2. Use a descriptive product name

When creating product listings on Walmart Marketplace, it’s essential to use descriptive and relevant product names. This not only helps potential customers understand what the product is, but it also improves the chances of your product appearing in relevant search results.

3. Use keywords in the product description

Include relevant keywords in the product description to improve the chances of your product appearing in search results for those terms. However, it’s important to ensure that the use of keywords is natural and does not compromise the quality of the product description.

4. Categorize products properly

Properly categorizing your products on Walmart Marketplace is essential for SEO. By placing your products in the most relevant categories, you can improve their visibility and ensure that they appear in the right search results.

5. Provide tons of details for product attributes

When creating product listings, make sure to provide as much detail as possible for product attributes. This includes information such as size, color, material, and any other relevant details. The more information you provide, the better your chances of ranking for relevant search queries.

6. Use high-quality images

High-quality images not only enhance the overall customer experience but also play a crucial role in SEO. Make sure to use clear, high-resolution images that accurately represent your products. This can significantly improve your product listings’ performance in search results.

7. Enable 2-day delivery

Walmart places a strong emphasis on fast and reliable shipping. By enabling 2-day delivery for your products, you can improve their visibility and appeal to customers who prioritize quick shipping. This can positively impact your search rankings on the platform.

8. Manage your inventory efficiently

Efficient inventory management is essential for maintaining the availability of your products on Walmart Marketplace. By ensuring that your products are consistently in stock, you can avoid losing visibility and rankings due to unavailable products.

9. Set competitive product pricing

Competitive pricing is a key factor in Walmart Marketplace SEO. By setting competitive prices for your products, you can improve their chances of ranking higher in search results and attract more customers to your listings.

10. Encourage positive ratings and reviews

Positive ratings and reviews can significantly impact your product listings’ performance on Walmart Marketplace. Encourage satisfied customers to leave reviews and ratings for your products, as this can improve their visibility and credibility in search results.

Take advantage of available resources to improve your Walmart SEO

Walmart offers a variety of resources and tools to help sellers improve their SEO performance on the platform. Take advantage of these resources, such as seller education materials and support channels, to stay updated on best practices and optimize your listings accordingly.


Effective SEO is crucial for success on Walmart Marketplace. By understanding the platform’s search algorithm and implementing the tips discussed in this article, you can improve your product listings’ visibility and rank for the right keywords in 2024. With a strong SEO strategy in place, you can maximize the potential of your ecommerce shop and drive more sales on Walmart Marketplace.