10 Growth and Marketing Hacks for Ecommerce Shops in 2024

10 Growth and Marketing Hacks for Ecommerce Shops in 2024

Welcome to 2024, where the ecommerce landscape is more competitive than ever. In order to stand out and grow your ecommerce shop, it’s crucial to stay ahead of the curve when it comes to growth and marketing strategies. In this article, we’ll explore 10 hacks that will help your ecommerce shop thrive in 2024.

What are Core Web Vitals?

Before diving into the growth and marketing hacks, it’s important to understand the concept of Core Web Vitals. These are a set of real-world, user-centered metrics that quantify key aspects of the user experience. They measure dimensions of web usability such as load time, interactivity, and the stability of content as it loads.

1. Largest Contentful Paint (LCP)

LCP measures the loading performance of a web page. It marks the point in the page load timeline when the page’s main content has likely loaded. To improve LCP, prioritize your LCP resource, ensure it is discoverable in the HTML, implement lazy-loading, and adjust your images.

2. First Input Delay (FID)

FID measures the time from when a user first interacts with a page to the time when the browser is able to respond to that interaction. To improve FID scores, reduce the amount of JavaScript on the page and condense scripts.

3. Cumulative Layout Shift (CLS)

CLS measures the visual stability of a page as it loads. It quantifies how often users experience unexpected layout shifts. To improve CLS scores, set explicit sizes for loaded content and avoid animations that affect the layout.

How to measure Core Web Vitals

1. PageSpeed Insights

Google’s PageSpeed Insights tool allows you to measure the Core Web Vitals of your ecommerce shop and provides suggestions for improvement.

2. Google Search Console

Google Search Console also provides Core Web Vitals data for your website, allowing you to track performance over time and identify areas for improvement.

3. CrUX Dashboard

The Chrome User Experience Report (CrUX) dashboard provides real-world user experience data for how actual Chrome users experience popular websites, enabling you to understand the performance of your ecommerce shop from a user perspective.

How to improve Core Web Vitals

How to improve Largest Contentful Paint (LCP) scores

Prioritize your LCP resource

Identify the main content of your page and prioritize its loading to improve LCP scores.

Ensure your LCP resource is discoverable in the HTML

Make sure that the browser can easily find and load the main content of your page to improve LCP.

Implement lazy-loading

Lazy-loading delays the loading of non-essential resources, improving LCP scores by allowing critical content to load first.

Adjust your images

Optimize and compress images to ensure they load quickly and contribute to a better LCP score.

How to improve First Input Delay (FID) scores

Reduce the amount of JavaScript on the page

Minimize and defer non-essential JavaScript to improve FID scores and allow for faster user interaction.

Condense scripts

Combine and condense scripts to reduce the overall file size and improve FID performance.

How to improve Cumulative Layout Shift (CLS) scores

Set explicit sizes for loaded content

Ensure that all content on your page has explicit dimensions to prevent unexpected layout shifts and improve CLS scores.

Avoid animations that affect the layout

Avoid using animations that can cause the page layout to shift unexpectedly, negatively impacting CLS scores.

Core Web Vitals FAQ

How do Core Web Vitals impact Google rankings?

Core Web Vitals are a ranking factor for Google, meaning that websites with better Core Web Vitals scores may have an advantage in search engine rankings.

Are core web vitals the only factors that affect website performance?

While Core Web Vitals are important, they are not the only factors that affect website performance. Other aspects such as server response times, content delivery networks, and image optimization also play crucial roles.

Should I prioritize improving all Core Web Vitals equally?

While all Core Web Vitals are important, you may choose to prioritize the areas that have the most significant impact on your website’s performance and user experience based on your specific analytics and user feedback.

By understanding and optimizing Core Web Vitals, you can lay a strong foundation for the growth and success of your ecommerce shop in 2024. Combine these efforts with the following growth and marketing hacks to take your ecommerce shop to the next level.

Stay ahead of the competition with these 10 growth and marketing hacks for ecommerce shops in 2024. By implementing these strategies, you can boost your shop’s visibility, attract more customers, and ultimately drive more sales.