More on the June 2021 Google core update
The June 2021 Google core update has brought significant changes to the search engine rankings, affecting many e-commerce shops. It’s important for online retailers to understand these changes and leverage them to improve their visibility and traffic.
GMB phases out short names
Google My Business (GMB) has announced that it will be phasing out short names, which are custom URLs that businesses can create to easily share their GMB profiles. This change will affect how e-commerce shops manage their GMB profiles, and they will need to adapt to the new system.
Google changes Core Web Vitals metrics; How to use lab and field data for optimization
Google has updated its Core Web Vitals metrics, which measure the user experience on websites. E-commerce shops need to pay attention to these changes and optimize their websites to meet the new criteria. This can include using both lab and field data to understand and improve the user experience.
Bing themes, unnatural links and automated Google Ads location extensions
Bing has introduced new themes for its search results, which can affect how e-commerce shops appear in Bing searches. Additionally, Google has announced that it will be devaluing unnatural links, which can impact the SEO of online retailers. Moreover, automated Google Ads location extensions have also been affected by the June 2021 update, and e-commerce shops need to adjust their ad strategies accordingly.
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We have gathered the latest insights and tips from various sources to help e-commerce shops understand and navigate the changes brought by the June 2021 Google core update. By following these recommendations, online retailers can optimize their websites and marketing strategies to stay ahead in the competitive e-commerce landscape.
In conclusion, the June 2021 Google core update has brought significant changes to the search engine rankings, and e-commerce shops need to adapt to these changes to maintain their visibility and traffic. By understanding the impact of the update on GMB, Core Web Vitals, Bing themes, unnatural links, and Google Ads, online retailers can make the necessary adjustments to their strategies and thrive in the evolving e-commerce industry.