10 Inspiring Blog Examples for Successful Ecommerce Growth in 2024

What is a blog?

A blog is a regularly updated online platform or website where an individual or group of individuals share their thoughts, experiences, and expertise on a particular topic. It can be used for personal or business purposes and is a great way to connect with an audience.

15 successful blog examples

Marketing and social media blogs

1. Brilliant Business Moms

Brilliant Business Moms is a blog that offers valuable marketing and social media tips for ecommerce businesses. It provides practical advice on how to grow and market an online store.

2. RetroSupply Co.

RetroSupply Co. is a successful ecommerce shop that also runs an informative blog. They share their journey, tips, and tricks for growth and marketing in the ecommerce industry.

Personal finance blogs

3. Bravely Go

Bravely Go is a personal finance blog that provides valuable insights on managing finances and investments. It offers practical advice for individuals looking to achieve financial growth.

Tech blogs

4. RenewedMacs

RenewedMacs is an ecommerce shop that specializes in refurbished Apple products. Their blog offers tech tips, product reviews, and industry updates, making it a valuable resource for tech enthusiasts.

Photography blogs

5. Path

Path is a photography blog that showcases stunning visuals and provides tips for aspiring photographers. It’s a great example of how a blog can complement an ecommerce business in the creative industry.

6. Pretty Presets and Actions

Pretty Presets and Actions runs a blog that offers photography tips and tutorials for using their products. It’s a successful example of integrating a blog with an ecommerce shop to provide value to customers.

Health blogs

7. The Squeeze Magazine

The Squeeze Magazine is a health and wellness blog that covers topics such as nutrition, fitness, and mental well-being. It’s a great example of how a blog can promote a healthy lifestyle and complement an ecommerce business in the health industry.

8. The Maudern

The Maudern is a skincare brand that also runs an informative blog. They share skincare tips, ingredient insights, and product recommendations, providing valuable content for their audience.

Food blog examples

9. Great Jones

Great Jones is a cookware brand that hosts a blog featuring recipes, cooking tips, and kitchen inspiration. It’s a successful example of how a blog can enhance the customer experience for an ecommerce shop in the food industry.

10. Partake Foods

Partake Foods is a brand that specializes in allergy-friendly snacks. Their blog offers recipes, snack ideas, and allergy-related content, making it a valuable resource for their target audience.

Travel and outdoors blogs

11. BioLite

BioLite is an outdoor gear brand that runs a blog featuring travel stories, camping tips, and sustainability initiatives. It’s a great example of how a blog can promote a lifestyle and complement an ecommerce business in the outdoor industry.

12. Seea

Seea is a swimwear brand that showcases travel destinations, surf culture, and sustainable living on their blog. It’s a successful example of how a blog can align with a brand’s values and connect with their audience.

Lifestyle blogs

13. Consider the Wldflwrs

Consider the Wldflwrs is a lifestyle brand that hosts a blog featuring fashion trends, travel diaries, and personal stories. It’s a great example of how a blog can reflect a brand’s identity and engage with its community.

14. Kirrin Finch

Kirrin Finch is a gender-neutral clothing brand that shares inclusive fashion content on their blog. They provide style tips, interviews, and diversity discussions, making their blog a valuable extension of their brand.

15. Talking Crap

Talking Crap is a sustainable toilet paper brand that runs a blog focusing on eco-friendly living, sustainability tips, and environmental activism. It’s a successful example of how a blog can advocate for a cause and resonate with a brand’s values.

What makes a successful blog?

Add value

A successful blog adds value to its readers by providing useful information, insights, and solutions to their problems. It focuses on addressing the needs and interests of the target audience.

Have clear goals

A successful blog has clear goals and objectives, whether it’s to educate, entertain, inspire, or promote products/services. It maintains a consistent focus on its purpose and audience.

Focus on brand building

A successful blog contributes to brand building by reinforcing the brand’s identity, values, and voice. It aligns with the overall brand strategy and enhances the brand’s perception among its audience.

Be consistent

A successful blog maintains a consistent publishing schedule, tone, and quality. It builds trust and credibility with its audience by delivering reliable and engaging content on a regular basis.

Why study other blog examples?


Studying other blog examples can inspire new ideas, angles, and approaches for your own blog. It can spark creativity and help you think outside the box.


Studying other blog examples can provide valuable insights into what works and what doesn’t in the blogging world. It can help you learn from others’ experiences and avoid common pitfalls.


Studying other blog examples can generate new ideas and strategies for content creation, promotion, and audience engagement. It can expand your repertoire of tactics and techniques.

Use these blog examples to inspire your own

Now that you’ve seen a variety of successful blog examples across different industries, use them as inspiration to elevate your own blog. Whether you’re looking to grow your ecommerce business, connect with your audience, or establish your brand as an authority, there’s a lot to learn from these examples.

Blog examples FAQ

Why should you publish a blog when you own a business?

Publishing a blog for your business can help you attract and engage your target audience, showcase your expertise, improve your website’s SEO, and ultimately drive more traffic and sales.

How do you write a blog article?

To write a blog article, start with a compelling headline, introduce the topic, provide valuable content, use visuals and multimedia, and encourage engagement through comments and social sharing.

What are some examples of blogs?

Some examples of popular blogs include The Huffington Post, TechCrunch, Moz, Copyblogger, and Smashing Magazine, among many others.

What are common types of blogs?

Common types of blogs include personal blogs, business blogs, professional blogs, niche blogs, and corporate blogs, each serving different purposes and audiences.