10 Retargeting Ads Best Practices for eCommerce in 2024

What is Retargeting Ads & Why Retargeting Ads Are Important?

Retargeting ads are a form of online advertising that targets users who have previously visited your website or shown interest in your products. These ads are important because they help you stay top-of-mind with potential customers, reminding them about your brand and encouraging them to complete a purchase. It’s a powerful way to re-engage with potential customers and increase conversion rates.

Top Retargeting Ads Best Practices

1. Show Ads by Customer Segmentation

Instead of showing the same ad to every visitor, segment your audience based on their behavior and show them ads that are relevant to their interests. For example, if a visitor viewed a specific product category, show them retargeting ads related to that category.

2. Use Your Ad Copy to Address Pain Points

Your ad copy should address the pain points of your potential customers and offer a solution. This can create a sense of empathy and understanding, making them more likely to click on the ad and make a purchase.

3. Use Copy to Reflect Sales Objections

If you know that potential customers have common objections to making a purchase, address those objections in your ad copy. For example, if shipping costs are a concern, offer free shipping in your retargeting ad.

4. Push Them to Take the Plunge Using Urgency

Create a sense of urgency in your retargeting ads by using phrases like “limited time offer” or “sale ends soon.” This can encourage potential customers to take action and make a purchase before they miss out.

5. Offer Discount Codes and Coupons

Incentivize potential customers with special discount codes or coupons in your retargeting ads. This can give them an extra push to complete their purchase, especially if they were on the fence before.

6. Check Typography & Color Contrast

Make sure your ad design is visually appealing and easy to read. Use contrasting colors and clear typography to grab attention and make your ad stand out from the competition.

7. Encourage the Cart Abandoners

Show retargeting ads specifically to users who have abandoned their shopping carts. Remind them of the items they left behind and offer an incentive to complete their purchase, such as free shipping or a discount.

8. Show Cross-selling & Up-selling Ads

Use retargeting ads to showcase related products or upgrades to items that potential customers have already shown interest in. This can increase the average order value and drive more sales.

9. Use Effective CTAs

Your call-to-action (CTA) should be clear, compelling, and easy to click. Use action-oriented language and make it clear what you want the user to do, such as “Shop Now” or “Claim Your Discount.”

10. Elicit Appeal for New Collection

If you have new products or a new collection, use retargeting ads to showcase these items to potential customers who have previously visited your site. Create excitement and curiosity to drive them back to your store.

Bonus Tips for Retargeting Ads Best Practices

Test different ad formats, such as carousel ads or video ads, to see which performs best for your audience. Don’t forget to A/B test your ad creative and copy to continually optimize for better results.

Go Forth & Start Retargeting

Now that you have the top retargeting ads best practices in your arsenal, it’s time to put them to use. Start creating compelling retargeting ads that resonate with your audience and drive them back to your ecommerce shop. With the right strategy and implementation, retargeting ads can be a powerful tool for increasing sales and growing your business.