Email Automation: 9 Campaign Ideas & Tips (2024)

What is email marketing automation?

Email marketing automation is the use of technology to send personalized and targeted emails to your customers and prospects at the right time, without the need for manual intervention. It allows you to send the right message to the right person at the right time, based on their behavior and interactions with your ecommerce shop.

The benefits of email automation

1. Personalizes the shoppers experience

By using email automation, you can create personalized experiences for your customers based on their past purchases, browsing behavior, and interactions with your website. This personalization can lead to higher engagement and conversion rates.

2. Improves customer retention rate

Automated email campaigns can help you stay in touch with your customers and keep them engaged with your brand, leading to higher customer retention rates and lifetime value.

3. Helps scale email marketing strategy

With email automation, you can set up and send targeted campaigns to thousands of customers at once, without spending hours crafting individual emails. This allows you to scale your email marketing efforts and reach a larger audience.

9 automated email campaigns to send

1. Abandoned cart email series

Email 1: Remind shoppers of what they left behind

Send a friendly reminder to customers who have added items to their cart but haven’t completed the purchase, reminding them of the items they left behind.

Email 2: Handle objections

Address any concerns or objections the customer may have about completing the purchase, such as shipping costs or return policies.

Email 3: Offer a discount or incentive

Entice the customer to complete their purchase by offering a discount or incentive, such as free shipping or a percentage off their order.

2. Welcome email series

Welcome new subscribers

Welcome new subscribers to your email list and introduce them to your brand and products.

Give users an incentive to purchase

Offer a special discount or incentive to new subscribers to encourage them to make their first purchase.

Set the right expectations

Set expectations for the type and frequency of emails the subscriber will receive from your brand.

Connect with subscribers on other channels

Encourage subscribers to connect with your brand on social media or other channels to further engage with your brand.

3. Email nurture series

Email 1: Educate subscribers

Provide valuable content and information to educate subscribers about your products or industry.

Email 2: Help subscribers get to know your brand

Share your brand story and values with subscribers to help them connect with your brand on a deeper level.

Email 3: Embrace storytelling

Use storytelling to create an emotional connection with your subscribers and showcase the benefits of your products or services.

Email 4: Engage based on site behavior

Send targeted emails based on the subscriber’s behavior on your website, such as product views or category interests.

4. New customer email series

Email 1: Welcome email

Welcome new customers and thank them for their first purchase.

Email 2: Check-in email

Follow up with new customers to ensure they are satisfied with their purchase and offer assistance if needed.

Email 3: Product arrival

Notify customers when their order has been shipped and provide tracking information.

Email 4: Product review

Encourage customers to leave a review of their recent purchase to build social proof and trust.

Email 5: Time-sensitive promotion

Offer a time-sensitive promotion to encourage new customers to make a second purchase.

Email 6: Follow-up promotion

Follow up with new customers who haven’t made a second purchase with a targeted promotion or incentive.

5. Repeat customer email series

Email 1: Checking in

Check in with repeat customers to thank them for their continued loyalty and support.

Email 2: Personalized recommendations

Provide personalized product recommendations based on the customer’s past purchase history and behavior.

6. Ecommerce email receipts

Provide customers with a receipt and order summary after they make a purchase on your ecommerce shop.

7. Re-engagement email series

Email 1: Meaningful discount

Offer a special discount or incentive to re-engage with customers who haven’t made a purchase in a while.

Email 2: Removal from list

Send a final email to customers who haven’t engaged with your emails, giving them the option to stay on the list or be removed.

Email 3: Unsubscribed

Send a confirmation email to customers who have unsubscribed, acknowledging their decision and confirming their removal from your email list.

8. Product inventory updates

Notify customers when a product they were interested in comes back in stock or when new products are added to your inventory.

9. Survey or feedback emails

Request feedback from customers to gather insights about their experience with your brand and identify areas for improvement.

Tips for making email marketing automation effective

Mind your “from” name and email

Use a recognizable and trustworthy “from” name and email address to increase open rates and build trust with your subscribers.

Choose an effective subject line

Craft compelling subject lines that grab the reader’s attention and entice them to open the email.

Use the preheader text

Take advantage of the preheader text to provide additional context and entice subscribers to open the email.

Keep it focused

Keep your email content focused and to the point to ensure that the message is clear and easily digestible for the reader.

Remember mobile

Optimize your emails for mobile devices to ensure that they are easy to read and navigate on smartphones and tablets.

Best email automation tools


Klaviyo is a popular email marketing automation platform designed specifically for ecommerce businesses, offering advanced features for personalized and targeted email campaigns.

Shopify Email

Shopify Email is an integrated email marketing tool that allows Shopify merchants to send and track professional marketing campaigns directly from their Shopify admin.


Mailchimp is a well-known email marketing platform that offers automation features to create targeted and personalized email campaigns for ecommerce businesses of all sizes.

Create your automated email marketing campaigns today

Start implementing email automation in your ecommerce marketing strategy to improve customer engagement, retention, and sales.

Email automation FAQ

Why is email automation important?

Email automation is important because it allows you to send targeted and personalized emails to your customers at the right time, leading to higher engagement, retention, and sales.

How do you use email automation?

To use email automation, you can set up automated email campaigns based on customer behavior, preferences, and lifecycle stages using an email marketing automation platform.

How often should you send automated emails?

The frequency of sending automated emails will depend on your specific business and customer preferences. It’s important to find the right balance to avoid overwhelming your subscribers while staying engaged with them.