16 Abandoned Cart Email Examples for 2024: Strategies to Boost Ecommerce Sales

What is an abandoned cart email?

An abandoned cart email is a type of marketing email sent to customers who have added items to their online shopping cart but have not completed the purchase. The goal of these emails is to remind the customer of the items in their cart and encourage them to complete the purchase.

Best abandoned cart email examples


Casper’s abandoned cart email is simple and to the point. It includes a clear call-to-action button and reminds the customer of the items they left behind.


Rudy’s abandoned cart email includes a sense of urgency by notifying the customer that the items in their cart are selling out fast. It also offers a discount code to incentivize the purchase.

Whisky Loot

Whisky Loot’s abandoned cart email includes a personalized message addressing the customer by name. It also showcases the products left in the cart and provides a discount code to encourage the purchase.


Nomad’s abandoned cart email includes a bold headline that catches the customer’s attention. It also offers a discount code and emphasizes the benefits of the product.

Dollar Shave Club

Dollar Shave Club’s abandoned cart email includes a humorous tone to engage the customer. It also offers a discount code and reminds the customer of the convenience of their subscription service.

Abandoned cart email best practices

1. Consider timing

Send the abandoned cart email within a few hours of the customer leaving the website to keep the products fresh in their mind.

2. Offer a discount code

Incentivize the purchase by offering a discount or free shipping to encourage the customer to complete the transaction.

3. Include social proof

Showcase reviews or testimonials from other customers to build trust and credibility in the products left in the cart.

4. Reserve the items in the cart

If possible, let the customer know that the items in their cart have been reserved for a limited time to create a sense of urgency.

5. Test abandoned cart texts

Experiment with different subject lines and email copy to see what resonates best with your audience and drives more conversions.

6. Remind them of what they’ve abandoned

Include images and descriptions of the products left in the cart to jog the customer’s memory and reignite their interest.

7. Use great email copy

Write compelling and persuasive copy that highlights the benefits of the products and encourages the customer to complete the purchase.

8. Include a call-to-action (CTA) button

Make it easy for the customer to complete the purchase by including a clear and prominent CTA button in the email.

How do I start sending abandoned cart emails?

To start sending abandoned cart emails, you can use an email marketing platform that integrates with your ecommerce store. Many platforms offer built-in abandoned cart email functionality that allows you to set up automated campaigns.

Abandon cart email templates

There are various abandoned cart email templates available online that you can customize to fit your brand and products. Look for templates that are mobile-responsive and visually appealing to capture the customer’s attention.

Recover more sales in your online store

Implementing abandoned cart email strategies can help you recover lost sales and increase revenue for your ecommerce store. By reminding customers of the products they’ve left behind and offering incentives to complete the purchase, you can turn abandoned carts into successful transactions.

Abandoned cart email FAQ

Do abandoned cart emails work?

Yes, abandoned cart emails have been proven to be effective in recovering lost sales and increasing conversion rates for ecommerce stores.

What should I write in an abandoned cart email?

In an abandoned cart email, you should remind the customer of the items in their cart, offer an incentive to complete the purchase, and include a clear call-to-action button.

Can I send abandoned cart emails?

As long as you have permission to email the customer, you can send abandoned cart emails to remind them of the products in their cart.

How many emails does an abandoned email order have?

Typically, a series of three abandoned cart emails is effective in recovering sales. The first email reminds the customer of the abandoned cart, the second offers an incentive, and the third creates a sense of urgency.