How To Build an Email List: 12 Winning Strategies (2024)

What makes a great email list?

An effective email list is one that is filled with engaged and interested subscribers who are likely to open, read, and act on the emails you send. Quality is more important than quantity when it comes to building an email list.

How to build an email list for marketing easily

Building an email list is crucial for the success of any ecommerce business. Here are 12 winning strategies to help you build and grow your email list for marketing in 2024.

1. Add a pop-up offer to your homepage

One of the most effective ways to capture email addresses is by using a pop-up offer on your homepage. Offer something of value in exchange for an email address, such as a discount code or a free resource.

2. Put an opt-in form in your site’s navigation or footer

Make it easy for visitors to sign up for your email list by including an opt-in form in your site’s navigation menu or footer. This ensures that the sign-up option is always visible no matter where your visitors are on your site.

3. Collect email addresses at your store or in-person event

If you have a physical store or attend in-person events, take advantage of these opportunities to collect email addresses. Offer a giveaway or run a contest to entice people to sign up for your list.

4. Add a signup button to social media

Utilize the power of social media by adding a signup button to your profiles. This makes it easy for your followers to join your email list directly from your social media pages.

5. Build personalized landing pages

Create personalized landing pages for specific marketing campaigns or promotions, and include an opt-in form to capture email addresses from interested visitors.

6. Include a newsletter signup option at checkout

When customers make a purchase, give them the option to sign up for your newsletter at checkout. Many customers are willing to subscribe after they have made a purchase.

6 advanced strategies to accelerate email list growth

1. Use a chatbot to engage with prospects

Implement a chatbot on your website to engage with visitors and encourage them to subscribe to your email list. Chatbots can provide personalized interactions and collect email addresses seamlessly.

2. Leverage email list growth tools

Use tools and plugins that are specifically designed to help grow your email list. These tools can offer features such as exit-intent pop-ups, A/B testing, and more to optimize your list building efforts.

3. Drive email signups with ad campaigns

Run targeted ad campaigns on platforms like Facebook and Instagram to drive email signups. Create compelling ad copy and visuals to entice your target audience to subscribe to your list.

4. Survey your target audience

Use surveys to gather valuable insights from your target audience and invite respondents to join your email list. By understanding their preferences and needs, you can tailor your email content to better resonate with them.

5. Entice visitors with valuable content

Create high-quality, valuable content such as ebooks, whitepapers, or exclusive guides, and offer them as incentives for joining your email list.

6. Run contests or giveaways on social media

Host contests or giveaways on social media platforms to encourage people to subscribe to your email list. This can help you reach a wider audience and attract new subscribers.

Marketing tools for managing your email list

Shopify Email

Shopify Email is an integrated email marketing tool that allows you to create, send, and track email campaigns directly from your Shopify admin.


MailChimp is a popular email marketing platform that offers a variety of features for building and managing your email list, creating campaigns, and tracking results.


Zapier is a tool that allows you to connect your email marketing platform with other apps and automate workflows, making it easier to manage your email list and marketing efforts.

Building an email list is just the beginning

Once you have successfully built an email list, the next step is to engage and nurture your subscribers with valuable content and targeted marketing campaigns to drive sales and grow your ecommerce business.

Email list building FAQ

How do you build an email list from scratch?

To build an email list from scratch, start by creating compelling opt-in forms, offering valuable incentives for signing up, and promoting your list across different channels.

How do I make an email list for free?

You can make an email list for free by using email marketing platforms that offer free plans for businesses with a limited number of subscribers or emails sent per month.

How can I create an email list for free without a website?

If you don’t have a website, you can still create an email list for free by leveraging social media platforms and using tools that allow you to collect email addresses without the need for a website.